The Australian Bureau of Statistics is advertising the census this year by using a giant, glowing green “pause” button to encourage people to stop for a moment to fill in the census. The National Film and Sound Archive has uploaded a series of census advertisements from 1966, when they were slightly different, encouraging people to “ask the collector” and “it’s much easier than it looks” as well as some nice jokes about gender roles and being “head of the household”. The census even had its own jaunty jingle “on the 30th of June, boys, census will be here, then we’ll fill our forms in because there’s nothing in it to fear”. Yes, really.

Peter Fray

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