Games first and daylight second and third, as was to be expected with Australia doing well. Seven had 42.2% of the 6pm to midnight audience in the metros (not as high as on Saturday) and 53% of the 2am to 2am 24 hours. And that was the night and day. SBS and the ABC did well with their non sport coverage, Ten didn’t and faded to finish a weak fourth. In the regions Seven won with a 40.6% share. As expected, it will be Seven’s week.

The peak national audience was 2.69 million (for a minute) for the women’s four by 100 freestyle relay around 1pm yesterday, followed by 2.58 million for the medal ceremony for the same event.

Regional audiences approximately: Seven News, 780,000; Nine News, 539,000; Rio Games Day 1 – in Rio Today, 538,000; Rio Games Day 1 – Day 504,000; 60 Minutes, 496,000.

Seven won last week as expected thanks to the rush on Saturday for the opening ceremony of the Rio games in the morning (2.25 million average) and the repeat of highlights  and start of competition that night (2 million including 1.2 million peak (which means a minute at least) for the start of the men’s road race. As a result Seven won total people and all the demos. The ABC narrowly beat Ten into third in both total people and the main channels. Seven said there were 592,000 social media views. Seven’s prime time share was 46. Comparing these games with others is impossible because of the different time zone compared with London, Beijing and Athens, for example.

Network channel share:

  1. Seven (42.2%)
  2. Nine (23.8%)
  3. ABC(15.3%)
  4. Ten (12.2%)
  5. SBS (6.5%)

Network main channels:

  1. Seven (28.9%)
  2. Nine (16.3%)
  3. ABC (11.3%)
  4. Ten (8.4%)
  5. SBS ONE (5.0%)

Top five digital channels: 

  1. 7TWO (5.6%)
  2. 7mate (4.9%)
  3. GO, 7flix (2.8%)
  4. ABC 2, 9Life  (2.3%)

Top 10 national programs:

  1. Seven News  — 2.409 million
  2. Rio Games Day 1 – in Rio Today  (Seven) — 1.91 million
  3. Nine News — 1.819 million
  4. Rio Games Day 1 – Day (Seven) — 1.81 million
  5. Rio Games Day 1 Highlights (Seven) — 1.61 million
  6. 60 Minutes (Nine) — 1.509 million
  7. Rio Games Day 1 – Evening (Seven) — 1.26 million
  8. ABC News — 1.081 million
  9. Grand Designs NZ (ABC) — 1.070million
  10. Wallander (ABC) — 903,000

Top metro programs:

  1. Seven News — 1.629 million
  2. Rio Games Day 1 – in Rio Today  (Seven) — 1.332 million
  3. Nine News — 1.279 million
  4. Rio Games Day 1- Day (Seven) — 1.250 million
  5. Rio Games Day 1 Highlights (Seven) — 1.120 million
  6. 60 Minutes (Nine) — 1.013 million

Losers: No losers when a mega event like the Olympics is on one network, in this case, Seven.

Metro news and current affairs:

  1. Seven News — 1.629 million
  2. Nine News — 1.279 million
  3. 60 Minutes (Nine) — 1.013 million
  4. ABC News – 739,000
  5. Ten Eyewitness News — 331,000
  6. SBS World News — 186,000

Morning TV:

  1. Rio Games – Morning (Seven) — 431,000
  2. Insiders (ABC, 260,000, 83,000 on News 24) — 343,000
  3. Weekend Today (Nine) – 271,000
  4. Landline (ABC) — 223,000
  5. Offsiders (ABC) — 142,000

Top five pay TV channels:

  1. Fox Sports 1 (4.5%)
  2. Fox Footy  (3.2%)
  3. TVHITS  (1.8%)
  4. Foxtel Movies Premiere (1.6%)
  5. Fox Sports 3 (1.4%)

Top five pay TV programs:

  1. NRL: Gold Coast v Warriors (Fox Sports 1) — 299,000
  2. NRL: Wests Tigers v North Qld (Fox Sports1) — 283,000
  3. AFL: Fremantle v West Coast (Fox Footy) – 155,000
  4. AFL: Carlton v St Kilda (Fox Footy) — 109,000
  5. AFL: Geelong v Essendon (Fox Sports 3) — 99,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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