OzTAM, the ratings group owned by the Seven, Nine and Ten TV networks, has extended its deal with Nielsen to supply TV audience measurement services, and lifted the number of homes in its various ratings panels by 50%.
OzTAM and Nielsen’s new three-year agreement will run from 2018 through 2020. It covers both free-to-air and pay TV in metro and regional markets.
OzTAM said in a statement this morning that the panel expansion, which will be completed by the start of next year (for the 2017 ratings season), will take OzTAM’s metropolitan panel to 5250 homes (up from 3500) and its subscription TV panel to 2120 homes (from the present 1413).
The regional TV panels are also getting beefed up to 3000 homes, making Australia’s nightly TV measurement system reliant on the tracking the viewing habits of 10,000 homes.
OzTAM CEO Doug Peiffer said:
“This new agreement builds on our partnership [with Nielsen], provides continuity and delivers even greater accountability. And with the additional OzTAM and Regional TAM panel homes, Australia will become the world’s largest per capita people metered market.”