It says something about the world we live in that, right now, perfectly sober people are wandering the streets in search of bright blue turtles and flying pigs. In the good old days they called this “taking acid and having a good night”. These days the crazy creatures are visible only through smartphones, meaning, ironically, the more drugs you take the less likely you are to see them.

This week the internet has been swamped with what-the-hell-is-this style stories attempting to explain Pokemon Go, a phone-enabled augmented reality game currently taking the tech-savvy time-to-spare world by storm. Crikey had a crack a couple of days ago.