According to a report on modern media consumption in the US from the Pew Research Centre, 57% of the US population get news often from TV, compared to 38% from online. That means, in the US at least, TV in its two main forms — cable and free to air — still dominate the US population.

“Newspapers lag far behind at 20%. What lies behind these numbers speaks to the relationship between the web and print media. U.S. adults who prefer to watch their news still choose to do so on television, while those who prefer to read their news have mostly migrated to the web. The vast majority of U.S. adults (80%) who prefer to watch their news name TV as their preferred platform. On the other hand, most (59%) of those who prefer to read their news opt to do so on the web, while just 26% opt for printed paper. Even those who prefer to listen to news are still largely opting for the radio.

“Although 62% of adults get news on these platforms, just 4% of web-using adults trust the information they get there a lot, and 30% trust it some. This wariness could be tied to the clear distinction the public draws between news they get online from people they are close with and those they are not: News from people they are not close with receives much lower marks for accuracy and relevance.”

 

Peter Fray

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