Voters may recall watching political ads, but does that do the parties any good? ANU political marketing expert Andrew Hughes says because politicians keep putting their own mugs in their ads (and people hate politicians), people recall them negatively.
Get your first 12 weeks of Crikey for $12.
Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.
Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.
Join today and get your first 12 weeks of Crikey for just $12.