Finally, the political analysis we were waiting for this election. The Oz Dildex Poll Rating has been released, revealing Labor’s Tanya Plibersek’s electorate of Sydney is “Australia’s Sexiest Electorate”. This data is not based on the curves of the Opera House or even the Harbour Bridge — instead it’s ranked on highest average amount spent per voter on adult products.

The “sexual happiness people”, Lovehoney.com.au, have teamed with University of Western Australia associate professor Paul Maginn (yes, he’s a real professor) to map Australia’s patterns of sexual consumerism. The average amount spent on adult products per voter in Plibersek’s electorate is $2.21, with Greens MP Adam Bandt’s Melbourne electorate coming in second with $1.77 spent per voter.

Lovehoney director Rob Godwin says he aims to create some “buzz” in the election campaign, pointing out many of the top 20 sexiest electorates were marginal seats. He suggested the candidates be “very progressive and consider the sexual wellbeing of their voters”.

Prime Minister Malcolm Turnbull’s electorate of Wentworth ranked 15th, while Bill Shorten’s electorate of Maribyrnong was barely on the ladder at 131. The least sexy electorate? Calwell in Melbourne’s north-west, held by Labor’s Maria Vamvakinou.

Peter Fray

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