After 25 years on the streets, and two years online, Adelaide indie music rag Rip It Up is closing at the end of the month.

South Australia’s longest-running music and entertainment magazine is the latest victim of declining digital ad rates. It went digital-only in 2014, but it is closing as “digital advertising revenue did not follow our online experience”, editor Walter Marsh told readers yesterday.

Rip It Up publisher Opinion Media also runs literary street rag The Adelaide Review and fashion-focused Clique Mag. Both are free print magazines reliant on advertising. “We’ll be incorporating our continuing coverage of the state’s music and arts scene into and, and over the next month will reveal the new online home of the much-loved gig guide that started it all,” Marsh wrote.

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