The major parties wasted no time in emailing their supporters asking for funds to keep the TV ads on air. Turnbull's subject line was "Friend, It's On" -- as if there had ever been any doubt. Shorten's missive was titled "It's Time" so we could all reply "finally!". The actual emails were unsurprising, but we noted one small difference: while the Libs asked for $50 donations upfront, the ALP gave the option of a $5 or $33 donation.