Senator John Madigan, previously of the Democratic Labour Party, and now head of the eponymous John Madigan's Manufacturing and Farming Party, has released a campaign advertisement series that brings together the best tropes of the genre. Madigan doesn't speak in his own advertisements, using the line: "John Madigan won't tell you how great he is. But his constituents will." There's also a quote from Bob Geldof.

Featuring constituents from country Victoria praising Madigan for his work and labelling him "a different kettle of fish altogether" when compared to other politicians, the three-minute video is one in a series of people railing against "robots wearing red and blue ties". The slogan for the fundraising campaign is "Don't get mad. Get Madigan."