Now if you use the weekly TV guides like I do, then you would not have noticed that Seven has snuck another final of My Kitchen Rules into the schedule last night, making a mockery of my penultimate line yesterday. And looking out to next Monday night, Seven has added yet another episode, when earlier in the week it wasn’t there. The Grand Final is still on Tuesday night. The weekly guide for last night had a 90 minute episode of Home and Away and a movie starting at 8.30pm. That changed to a 30 minute episode of Home and Away, MKR and then the movie at 9pm. When many people set up their PVR recording on a weekly basis, this programming ducks and drakes stuff by Seven is stupid. No wonder viewing continues to fall. Program time overruns (another problem for recording and replays). Much of free to air TV’s problems are of its own making — much like the banks.

MKR had million 1.963 million national and 1.360 million metro viewers and naturally that was enough to win the night and demos in metro and regional markets, and nationally.  At the moment Seven’s lead over Nine in the commercial network side of ratings (that is comparing the ratings of Nine, Seven and Ten), is the largest ever, according to figures from Seven — 42.0% at the moment for Seven, to 34.4% for Nine and 23.6% for Ten. Seven’s 42.0% share is equal to the share it had in 2013. Ten’s share is the highest since 2012. Nine’s share is the lowest since 2012.

The top stories in regional markets: MKR, 603,000, Home & Away, 497,000, The Chase Australia 5.30pm, 429,000; Nine News, 389,000; ABC News, 374,000.

At breakfast, Today moved back in front of Sunrise, in the metros, 332,000 to 324,000

Network channel share:

  1. Seven (33.1%)
  2. Nine (25.1%)
  3. ABC (17.8%)
  4. ABC (17.5%)
  5. SBS (6.1%)

Network main channels:

  1. Seven (24.6%)
  2. Nine (18.0%)
  3. Ten (13.2%)
  4. ABC (12.4%)
  5. SBS ONE (3.9%)

Top 5 digital channels: 

  1. 7TWO (4.4%)
  2. GO (3.2%)
  3. ABC 2 (3.0%)
  4. 7mate (2.9%)
  5. 9Life (2.3%)

Top 10 national programs:

  1. MKR (Seven) — 1.963 million
  2. Nine News — 1.345 million
  3. Seven News — 1.309 million
  4. Home and Away (Seven) — 1.247 million
  5. ABC News — 1.149 million
  6. The Chase Australia Nine) — 1.044 million
  7. Seven News/Today Tonight — 1.004 million
  8. The Checkout (ABC) —977,000
  9. 7.30 (ABC) — 960,000
  10. A Current Affair (Nine) — 949,000

Top metro programs:

  1. MKR (Seven) — 1.360 million
  2. Seven News — 1.028 million

Losers: Nine and Ten

Metro news and current affairs:

  1. Seven News — 1.0 28 million
  2. Nine News 996,000
  3. Seven News/Today Tonight — 945,000
  4. Nine News (6.30pm) — 916,000
  5. A Current Affair (Nine) – 823,000
  6. ABC News – 774,000
  7. 7.30 (ABC) — 642,000
  8. The Project 7pm (Ten) — 561,000
  9. Ten Eyewitness News — 528,000
  10. The Project 6.30pm (Ten) — 460,000

Morning TV:

  1. Today (Nine) – 332,000
  2. Sunrise (Seven) – 324,000
  3. The Morning Show (Seven) — 152,000
  4. News Breakfast (ABC 1,  107,000 + 44,000 on News 24) — 151,000
  5. Today Extra (Nine) — 134,000
  6. Studio 10 (Ten) — 72,000

Top five pay TV channels:

  1. TVHITS  (2.6%)
  2. LifeStyle  (2.3%)
  3. Discovery, (1.7%)
  4. Nick Jr  (1.6%)
  5. Fox8  (1.5%)

Top five pay TV programs:

  1. AFL: 360 (Fox Footy) – 94,000
  2. grand Designs: House of the Year (LifeStyle) — 75,000
  3. Gold Rush (Discovery) — 63,000
  4. Railroads Australia (Discovery) – 55,000
  5. Dance Moms (LifeStyle You) – 50,000

*Data © OzTAM Pty Limited 2015. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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