Seven won easily (thanks cooks, AKA My Kitchen Rules), from Nine. Ten had a weak night and allowed the ABC into third with its now usual understrength Wednesday night offering (which tells us how weak Ten was last night). MKR managed 1.883 million national and 1.301 million metro viewers. Its metro audience exceeded the national audience of the best non-Seven non-news program last night: the fresh episode of The Big Bang Theory with 1.236 million viewers.

Last night was another wasted night for Nine. Its financial strains have nothing to do with the cricket or what happened in summer: that was an early problem which could have been mitigated by a solid start to the year to the ratings battle for 2016. Nights like last night have left Nine exposed to the impact of any further drop in revenue or move in ad spend to Seven by nervy advertisers.

The regional top 5 were: MKR with 582,000 (low); Home and Away, 467,000; The Chase Australia 5.30, 427,000; The Big Bang Theory, 403,000 and Criminal Minds, 399,000.

The Weakly (837,000 nationally) on ABC veered from the bad — the start — to the good — Tom Gleeson on Waleed Aly and the Gold Logie and the crass Daily Telegraph listicle that should embarrass the paper and the author for years to come. Crude journalism and clickbait at its worst. Aly’s effort on the NBN on The Project last night showed up the shallowness of the Tele listicle and why that paper and the author are out of touch. Whoever the network insider was who whinged about him to the Tele, you can be certain people higher up the food chain would hire him in a flash if he comes out of contract: and that applies to all other networks.

Dare Seven hope? Hold those balloons and bubble Seven, wait until tomorrow to see what the ratings for today were, but Sunrise is batting three from three so far this week in its battle with Today on Nine. Could there be a week’s win coming up? Sunrise had 320,000 metro viewers, Today, 301,000. And Ten’s Studio Ten continues to grow its audience  (92,000), and ABC’s News Breakfast also enjoyed a nice little leap, (from recent lower levels), with more intelligent news and content yesterday. And my favourite breakfast double act.

Network channel share:

  1. Seven (33.2%)
  2. Nine (25.1%)
  3. ABC (17.7%)
  4. Ten (15.8%)
  5. SBS (8.1%)

Network main channels:

  1. Seven (24.4%)
  2. Nine (17.8%)
  3. ABC (12.6%)
  4. Ten (10.6%)
  5. SBS ONE (5.3%)

Top digital channels: 

  1. 7TWO (4.5%)
  2. ABC2 (3.3%)
  3. Gem (3.1%)
  4. 7mate (2.7%)
  5. GO, Eleven 2.6%)

Top 10 national programs:

  1. MKR (Seven) — 1.883 million
  2. Nine News — 1.365 million
  3. Seven News — 1.287 million
  4. Home and Away (Seven) — 1.254 million
  5. The Big Bang Theory (Nine) — 1.236 million
  6. Criminal Minds (Seven) — 1.147 million
  7. ABC News — 1.135 million
  8. A Current Affair (Nine) — 1.120 million
  9. The Big Bang Theory (Nine) — 1.073 million
  10. The Chase Australia 5.30pm (ABC) — 1.029 million

Top metro programs:

  1. MKR (Seven) — 1.301 million
  2. Seven News — 1.028 million
  3. Seven News/ Today Tonight — 1.014 million

Losers: Blindspot on Seven at 10pm. A fallen 2015 newcomer, and the audience got it right: just 251,000 metro viewers, 403,000 national. Luke Warm Sex on ABC at 9pm with 448,000 (634,000 national): cold. Long Lost Family on Ten at 7.30 with 453,000 metro, 703,000 national. Long lost viewers, more like it. Try TV viewer ancestry Madame Secretary on Ten, 470,000 national at 8.30pm — 358,000 metro. Call the MVA: Missing Viewer Agency.Metro news and current affairs:

  1. Seven News — 1.028 million
  2. Nine News (6.30pm) — 1.014 million
  3. Nine News 976,000
  4. Seven News/ Today Tonight — 967,000
  5. A Current Affair (Nine) – 936,000
  6. ABC News – 790,000
  7. 7.30 (ABC) — 664,000
  8. The Project 7pm (Ten) — 535,000
  9. Ten Eyewitness News — 534,000
  10. The Project 6.30pm (Ten) — 396,000

Morning TV:

  1. Sunrise (Seven) – 320,000
  2. Today (Nine) – 301,000
  3. News Breakfast (ABC,  107,000 + 57,000 on News 24) — 164,000
  4. The Morning Show (Seven) — 147,000
  5. Today Extra (Nine) — 119,000
  6. Studio 10 (Ten) — 92,000

Top five pay TV channels:

  1. LifeStyle  (3.3%)
  2. Fox 8  (2.2%)
  3. Nick Jr (2.0%)
  4. TVHITS  (1.9%)
  5. UKTV, (1.5%)

Top five pay TV programs:

  1. Gogglebox Australia (LifeStyle) — 181,000
  2. Selling Houses Australia (LifeStyle) — 148,000
  3. AFL: 360 (Fox Footy) – 98,000
  4. The Simpsons (Fox8) – 81,000
  5. The Real Housewives of Beverley Hills (Arena) – 69,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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