The Herald Sun’s new ad highlights the paper’s young journos, and their commitment to the company, by painting their headlines on their faces.

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According to the accompanying press release, more than 30% of the Herald Sun’s journos are under 35. Herald and Weekly Times executive general manager Peter Clarke said in the release:

“It’s time to offer people a fresh way in to the brand and we think using our young talent and emblazoning their headlines on their faces differentiates this from other campaigns, delivers impact and showcases their passion.”

The campaign, which is certainly arresting, starts today and runs till June. Featured are journos Andrea Hamblin, Tom Minear, Matthew Johnston, David Hurley, Brigid O’Connell and Elissa Doherty.

Peter Fray

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