First the good news for Nine: more people watched Reno Rumble last night than they did on Monday night. The national audience rose to 662,000 from 567,000. The metro audience rose to 453,000 from 395,000 and the regional audience rose to 208,000 from 172,000. A faint glimmer of light from outside the ratings bunker for nine programmers? No,that is not anywhere near enough and it remains a flopperoo. It was DOB: Dead On Broadcast.

It was simply swamped for a second night by MKR which was watched by 2.120 million national viewers. There was a 1.458 million viewer difference (which incidentally was more than the second place program nationally last night was watched by, Nine News with 1.368 million) between Reno Rumble and MKR last night. That’s not a game, it’s a shame. Under the mercy rule in baseball, Reno Rumble would have been sent home after Monday night.

And good for news for Seven. Seven Year Switch lost viewers in the metros but gained them in the regions. The metro audience fell to 760,000 from 858,000, but the regional audience rose from 401,000 to 446,000 for a national figure of 1.209 million viewers against 1.259 million for the debut a week ago.

Oh and Today — 299,000 — easily beat Sunrise, 273,000 in the metros after Monday morning’s draw. That win by Today and the Nine News wins in Sydney, Melbourne and Brisbane were the only good news for Nine last night. Seven of course had My Kitchen Rules, with the bonus of Seven Year Switch (which for the life of me, I can’t understand how anyone would expose themselves like they are doing on this program). It is a very odd and very public form of relationship counselling. First Dates I can understand. It wraps up on Seven tonight. Let’s hope it returns.

Seven won metro and regional markets easily last night. In regional markets it almost doubled Nine’s main channel share of 13.9% with 27.1%.

Network channel share:

  1. Seven (32.2%)
  2. Nine (22.6%)
  3. Ten (19.3%)
  4. ABC (19.1%)
  5. SBS (6.8%)

Network main channels:

  1. Seven (25.0%)
  2. Nine (15.5%)
  3. Ten (14.1%)
  4. ABC (12.4%)
  5. SBS ONE (5.3%)

Top 5 digital channels: 

  1. GO (3.8%)
  2. 7TWO (3.7%)
  3. ABC 2 (2.9%)
  4. 7mate (2.8%)
  5. ONE (2.7%)

Top 10 national programs:

  1. MKR (Seven) —  2.120 million
  2. Nine News — 1.368 million
  3. Seven News — 1,284 million
  4. Home and Away (Seven) — 1.264 million
  5. Seven Year Switch (Seven) — 1.207 million
  6. ABC News — 1.199 million
  7. The Chase Australia 5.30pm (Seven) — 1.011 million
  8. 7.30 (ABC) — 995,000
  9. Catalyst (ABC) — 987,000
  10. A Current Affair (Nine) — 956,000

Top metro programs:

  1. MKR (Seven) — 1.410 million
  2. Seven News — 1.004 million

Losers: Nine and Reno Rumble. Kiss of death for Scott Cam?Metro news and current affairs:

  1. Seven News — 1.004 million
  2. Nine News 977,000
  3. Nine News (6.30pm) — 908,000
  4. Seven News/ Today Tonight — 906,000
  5. ABC News – 830,000
  6. A Current Affair (Nine) – 796,000
  7. 7.30 (ABC) — 679,000
  8. The Project 7pm (Ten) — 585,000
  9. Ten Eyewitness News — 505,000
  10. The Project 6.30pm (Ten) — 446,000

Morning TV:

  1. Today (Nine) – 299,000
  2. Sunrise (Seven) – 273,000
  3. News Breakfast (ABC1,  102,000 + 54,000 on News 24) — 1586000
  4. The Morning Show (Seven) — 138,000
  5. Today Extra (Nine) — 115,000
  6. Studio 10 (Ten) — 70,000

Top five pay TV channels:

  1. Fox 8  (2.2%)
  2. TVHITS  (2.1%)
  3. 111, Nick Jr, UKTV (1.6%)

Top five pay TV programs:

  1. The Great British Bake Off (LifeStyle Food) – 91,000
  2. Back Page (Fox Sports 1) — 85,000
  3. AFL: 360 (Fox Footy) — 65,000
  4. Family Guy (Fox8) — 59,000
  5. NCIS (TVHITS) – 56,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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