More a case of “I’m a dud get me off air” than I’m A Celebrity Get Me Out Of Here. Ten’s confected “reality” program bombed in its finale last night, shedding more than 200,000 viewers across the country from last year’s inaugural grand final. My Kitchen Rules, Seven News and Sunday Night won the night for Seven in the metros and in the regions. Nine was a weak second, and Ten faltered at the end — it had more viewers than the ABC in total people in the metros and regionals, but in the main channels the ABC won the metros, while Ten won the regionals.
The winner announcement part of the program averaged 1.252 million viewers last night across the country, down from the 1.512 million for the winner’s announcement in 2015. The rest of the program (Ten called it the ‘Finale’) averaged 1.059 million this year against 1.296 million a year ago). The two parts of the program lost viewers in metro and regional markets in what can only be described as a viewer thumbs down for the program, right at the end the 2016 season. Ten said in its rating releases this morning about Celebrity, that it finished “on a high”, which it did compared to some previous episodes, but not once did Ten compare this year to the final program of 2015.
And last night’s figures failed to top the 1.324 million viewers for the opening episode of the series (with the welcome part averaging 1.081 million). That is surely the key indictment of a “reality” program when there is no turn on for the final episode compared to the first episode of the series, let alone over the final program of the previous year’s series. Ten says the audiences for the series were up 6% over 2015, but at one stage the increase was 10% and 11%.
MKR averaged 2.064 million national viewers, including 1.445 million in the metros.
The top five programs in the regions were MKR with 616,000 was top, with Seven News next on 489,000, Doc Martin and Sunday Night tied on 449,000 viewers and the winner’s announcement on I’m A Celebrity with 395,000 viewers.
Nine’s Australia’s Got Talent flopped last night in its second last episode (or the first part of the grand final) finished up on Nine. It averaged 806,000 national viewers and just 575,000 in the metros. That’s a flop, Danno, book it out for 2017.
In the morning Insiders streeted the competition with 639,000 national viewers on ABC and News 24, including a large 443,000 in the metros. It’s a good thing Andrew Bolt is not on air at the moment on Ten because those figures for Insiders is a huge audience endorsement of its non-partisan approach to politics, unlike Bolt’s partiality. Weekend Sunrise won the metros for the first time for a few weeks with 289,000 viewers to Weekend Today’s 287,000.
Today won last week in the metros, 335,000 viewers to 300,000 for Sunrise. That’s no wins for Sunrise so far in ratings, one weekly draw and five weekly wins for Today. Sunrise won nationally. But that is the only thing Nine can crow about as it faces another losing week this week after losing last week by a country mile to Seven. Its share of prime time is down sharply this year, especially in the key demos of 25 to 54, 16 to 39 and 18 to 49.
Network channel share:
- Seven (31.5%)
- Nine (25.5%)
- Ten (18.4%)
- ABC (18.6%)
- SBS (7.0%)
Network main channels:
- Seven (24.0%)
- Nine (17.4%)
- ABC (14.4%)
- Ten (13.7%)
- SBS ONE (4.8%)
Top 5 digital channels:
- GO (3.6%)
- 7mate (3.1%)
- 9Life (2.8%)
- 7TWO (2.7%)
- ONE (2.6%)
Top 10 national programs:
- MKR (Seven) — 2.064 million
- Seven News — 1.414 million
- Doc Martin (ABC) — 1.490 million
- Nine News — 1.268 million
- ABC News — 1.257 million
- I’m A Celebrity Get Me Out Of Here: Winner Announced (Ten) — 1.252 million
- Sunday Night (Seven) — 1.204 million
- I’m A Celebrity Get Me Out Of Here: Finale (Ten) — 1.059 million
- 60 Minutes (Nine) — 1.031 million
- Call the Midwife (ABC) — 986,000
Top metro programs:
- MKR (Seven) — 1.449 million
- Doc Martin (ABC) — 1.042 million
- Seven News — 1.032 million
- Nine News — 1.009 million
Losers: Ten, I’m A Celebrity Get Me Out Of Here its contestants, especially those who are not from a sporting background and are female. The winner of the first series last year was cricketer Freddy Flintoff, the winner of the 2016 series was former AFL footballer Brendon Fevola. The weak ratings for the final partly reflected that lack of female contenders with a real chance (the second favourite last night was a former NRL footballer ) despite what Ten might say.Metro news and current affairs:
- Seven News — 1.032 million
- Nine News — 1.009 million
- ABC News – 862,000
- Sunday Night (Seven) — 755,000
- 60 Minutes (Nine) — 695,000
- Ten Eyewitness News — 304,000
- SBS World News — 149,000
- Insiders (ABC, 301,000, News 24, 142,000) — 443,000
- Weekend Sunrise (Seven) – 289,000
- Weekend Today (Nine) – 287,000
- Landline (ABC) — 281,000
- Offsiders (ABC 1) — 181,000
Top five pay TV channels:
- Fox Sports 1 (4.5%)
- Fox Footy (3.8%)
- TVHITS (2.3%)
- Foxtel Movies Premiere, Fox8 (2.1%)
Top five pay TV programs:
- NRL: Cronulla v St George (Fox Sports 1) – 225,000
- NRL: Melbourne V Gold Coast (Fox Sports 1) – 205,000
- AFL: NAB Challenge West Coast v Essendon (Fox Footy) — 110,000
- AFL: NAB Challenge Melbourne v St Kilda (Fox Footy) — 100,000
- Real Housewives of Melbourne (Arena) – 95,000
*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.