If you’re unfamiliar with International Women’s Day, perhaps the best shortcut to understanding is to think of it as Feminist Christmas. For many years on March 8, groups of people with little in common have congregated, made agonising efforts not to yell at each other and then completely drank away the memory of the holiday’s origin story -- now believed by many not to be the fight for dignity in toil, but unhindered publication of nipple shots on Instagram.

But it was never a sell-out like December 25. For decades, feminists were able to celebrate, or mourn, this day outside the margins of commerce. This year, though, there will be gift bags, private funding and substantial corporate interest. Just like Christmas, IWD has become far less a moment to address our noblest potential and much more a way to sell women pointless shit.