Mar 4, 2016

Not with a bang, but with a whimper: BRW goes as Fin launches ‘leadership’ section

Fairfax has finally pulled the plug on BRW, absorbing the title into a new "editorial and commercial offering".

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

BRW will be formally absorbed into The Australian Financial Review, the paper announced this morning, putting an effective end to the existence of one of Australia’s most storied media brands as a standalone title. BRW has been absorbed into what Fairfax is calling its new “leadership category”, an “editorial and commercial offering” that will span the Fin, print and events. From March 17, will redirect to, where, as Fairfax puts it, “the BRW conversation will continue with even richer content”.

BRW was started by Robert Gottliebsen in 1981. It pioneered the concept of “business news you can use” in Australia, while also drawing wide acclaim for its rigorous coverage of Australia’s wealthy, which culminated in its Rich Lists.

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One thought on “Not with a bang, but with a whimper: BRW goes as Fin launches ‘leadership’ section

  1. Norman Hanscombe

    What would Crikey do without important social issues such as Rich Lists?

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