Only one program last night for viewers and that was My Kitchen Rules (again) which is now down into what you might call the trench warfare stage: winnowing out the duds before heading for the studios and the back end of the season somewhere in the AFL season. So for Nine and Ten, Monday nights are now going to be the equivalent of fighting on the Somme: anything they program against MKR will be chewed up and spat out. And the same for Sunday, Tuesday and Wednesday nights until MKR gets towards the pointy end of the competition.

MKR had 2.210 million national viewers (after just under 2.1 million on Sunday night). The upshot was that Seven won metro and regional markets in total people and the major demos (again).

The five top regional programs were: MKR, 737,000; Home and Away, 559,000; Downton Abbey, 437,000; The Chase Australia (5.30pm), 415,000; Australian Story, 383,000.

Without too much warning (it wasn’t in the schedule), the ABC simulcast Q&A at 9.35pm on News 24 with Lateline on later. It added 86,000 no doubt surprised viewers to the total in the metros and regions. Nationally the program averaged 821,000. It was a good discussion on the whole, except for the God botherers, such as Lyle Shelton, who remain a worry. They are just not tolerant at all. Last night’s audience had too many of them. Melbourne seems to be a hot bed of right wing religious nuttery, along with Queensland.

At 6pm and the news battle, Seven’s clean sweep of Sunday night vanished, with Nine winning the east Coast again and Seven depending on those big margins in Adelaide and Perth to win the metros.

In the morning Sunrise started the week with a win — 327,000 to 313,000. Going on the around Australia this week paid off for at least one morning. Today goes around the country next week. A bit behind the times, Nine!

Network channel share:

  1. Seven (32.0%)
  2. Nine (24.7%)
  3. ABC (19.8%)
  4. Ten (19.1%)
  5. SBS (4.3%)

Network main channels:

  1. Seven (24.8%)
  2. Nine (16.4%)
  3. ABC (14.8%)
  4. Ten (13.8%)
  5. SBS ONE (2.8%)

Top 5 digital channels: 

  1. 7TWO (3.8%)
  2. GO (3.7%)
  3. ONE (3.7%)
  4. ABC (3.2%)
  5. 7mate (2.7%)

Top 10 national programs:

  1. MKR (Seven) — 2.210 million
  2. Home and Away (Seven) — 1.446 million
  3. Nine News — 1.386 million
  4. Seven News — 1.295 million
  5. ABC News — 1.251 million
  6. Downton Abbey (Seven) — 1.250 million
  7. Australian Story (ABC) — 1.1851million
  8. 7.30 (ABC) — 1.145 million
  9. A Current Affair (Nine) — 1.053 million
  10. The Chase Australia (5.30pm) — 1.038 million

Top metro programs:

  1. MKR (Seven) — 1.473 million
  2. Seven News — 1.010 million
  3. Nine News — 1.006 million

Losers: Nine, squashed between Seven and Ten, even though it finished second. Farmer Wants A Wife ended last night, but did anyone really care? 779,000 national viewers for the final episode, with 496,000 in the metros. Not much in the way of ratings oomph. Nine brought it back from a holiday hoping it would tap into the date rate fixation that TV executives have, but it didn’t. Like Australia’s Got Talent – another oldie night breathed life back into to start the year with. Fail! Weak revenue, weak profits, weaker ratings, boardroom instability and a newbie top management: 2016 is shaping up as a tough year for Nine.Metro news and current affairs:

  1. Seven News — 1.010 million
  2. Nine News — 1.006 million
  3. Seven News/ Today Tonight — 965,000
  4. Nine News (6.30pm) — 954,000
  5. ABC News – 885,000
  6. A Current Affair (Nine) – 883,000
  7. Australian Story (ABC) — 799,000
  8. 7.30 (ABC) — 794,000
  9. Q&A (ABC 551,000, News 24, 61,000) — 612,000
  10. The Project 7pm (Ten) — 599,000

Morning TV:

  1. Sunrise (Seven) – 327,000
  2. Today (Nine) – 313,000
  3. News Breakfast (ABC 1,  100,000 + 43,000 on News 24) — 143,000
  4. The Morning Show (Seven) — 133,000
  5. Today Extra (Nine) — 127,000
  6. Studio 10 (Ten) — 76,000


Top five pay TV programs:

  1. The Walking Dead (Fx)  – 68,000
  2. The Walking Dead (Fx)  – 64,000
  3. The Simpsons (Fox8) – 62,000
  4. Paw Patrol (Nick Jr) — 54,000
  5. New Tricks (UKTV) – 49,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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