Seven’s night, again as My Kitchen Rules won the night with the start of the third group of home cooks, and the new surprise judge, Rachel Khoo, whose ID was blabbed last week anyway, so no great suspense.

Seven was again dominant, winning metro and regional markets by huge margins. MKR had nearly 2.3 million national viewers and 1.570 million metros and 705,000 regional viewers. Home and Away again did well, second nationally with more than 1.42 million viewers.

Australia’s Got Talent on Nine and I’m A Celebrity Get Me Out Of Here on Ten both battled away without much impact. MKR is too dominant. Talent struggled to 985,000 national (683,000 metro) viewers, while Celebrity had 964,000 national and 685,000 metro viewers. Both are not really acceptable for the cost involved. Celebrity’s metro audience target this year is an average of 800,000 a night — it does that on Thursday nights, but when MKR on, it undershoots badly.

The five most watched programs in regional markets were: MKR, 705,000; Home and Away, 512,000; Downton Abbey, 423,000; Australian Story, 390,000; The Chase Australia (5.30pm), 385,000.

In breakfast, Sunrise started  the week with a tiny win, 309,000 to 307,000 for Today, and a bigger win nationally, 513,000 to 451,0000

Network channel share:

  1. Seven (33.0%)
  2. Nine (23.8%)
  3. ABC (19.7%)
  4. TEN (18.7%)
  5. SBS (4.8%)

Network main channels:

  1. Seven (26.8%)
  2. Nine (16.7%)
  3. ABC (15.4%)
  4. Ten (13.3%)
  5. SBS ONE (3.2%)

Top digital channels: 

  1. 7TWO, GO, ONE (3.4%)
  2. ABC 2, 7mate (2.8%)

Top 10 national programs:

  1. MKR (Seven) — 2.275 million
  2. Home and Away (Seven) — 1.423 million
  3. Nine News — 1.395 million
  4. Seven News — 1.355 million
  5. Downton Abbey (Seven) — 1.272 million
  6. ABC News — 1.213 million
  7. Australian Story (ABC) — 1.164 million
  8. Seven News/ Today Tonight — 1.104 million
  9. 7.30 (ABC) — 1.074 million
  10. The Chase Australia (5.30pm) (Seven) — 1.052 million

Top metro programs:

  1. MKR (Seven) — 1.570 million
  2. Seven News — 1.097 million
  3. Seven News/ Today Tonight — 1.049 million
  4. Nine News — 1.019 million

Losers: Hard to call with MKR so dominant. Talent on Nine is now space ratings spak filla. Celebrity is more serious and really marking time.Metro news and current affairs:

  1. Seven News — 1.097 million
  2. Seven News/ Today Tonight — 1.049 million
  3. Nine News  — 1.019 million
  4. Nine News (6.30) 998,000
  5. A Current Affair (Nine) – 874,000
  6. ABC News – 855,000
  7. Australian Story (ABC) — 774,000
  8. 7.30 (ABC) — 744,000
  9. Four Corners (ABC) — 705,000
  10. Media Watch (ABC) — 680,000

Morning TV:

  1. Sunrise (Seven) – 309,000
  2. Today (Nine) – 307,000
  3. News Breakfast (ABC 1,  91,000 + 57,000 on News 24) — 148,000
  4. Mornings (Nine) — 122,000
  5. The Morning Show (Seven) — 116,000
  6. Studio 10 (Ten) — 91,000

Top five pay TV channels:

  1. Fox Sports 2 (4.9%)
  2. TVHITS  (2.1%)
  3. Fox8  (1.9%)
  4. UKTV (1.7%)
  5. LifeStyle, Arena  (1.6%)

Top five pay TV programs:

  1. Cricket; Second Test, NZ v Australia (Fox Sports 2) – 154,000
  2. Cricket; Second Test, NZ v Australia (Fox Sports 2) – 90,000
  3. Back Page (Fox Sports 2) — 80,000
  4. Walking Dead (Fx) – 63,000
  5. Walking Dead (Fox8) – 59,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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