Seven’s night easily as the “evil” couple on My Kitchen Rules, Jessica and Marcos of Melbourne, were eliminated. The program grabbed 2.820 million viewers, including 1.938 million (and the way the replay and streaming figures are going the national figure will top 3 million and the metro figure will top 2 million this week). Nine, Ten and the ABC were also-rans, as were their programming flagships last night: Australia’s Got Talent and 60 Minutes on Nine and the elimination part and normal episode of I’m A Celebrity Get Me Out Of Here on Ten. That elimination could hurt MKR in the rest of the season, but there is at least one other couple viewers can take a set against (but they have proved they can cook).

Seven won the metros and regionals in total people and all the demos, again. Ten was pushed into fourth spot again by the ABC (Doc Martin and the 7pm News, actually). Australia’s Got Talent had 705,000 national and 613,000 regional viewers. It is dying on air. I’m A Celebrity’s elimination part of last night’s episode had 909,000 national viewers  and 645,000 in the metros, the rest of the program had 801,000 national and a weak 556,000 metro viewers. Not very convincing.

The top five programs in the regions were: MKR on 882,000, Molly, 623,000, Seven News, 542,000, 7pm ABC News, 441,000, Doc Martin, 440,000.

60 Minutes had a scare story on housing prices based solely on the experiences of two investors in regional Queensland who over-extended (what were the banks doing, especially the Commonwealth Bank?) and invested in coal towns in central Queensland. It was a quick and dirty story and you’d wish that the budget had more money in it at 60 Minutes to go to Newman and Karratha and Kalgoorlie and other outback downs, where the problems are as bad, if not worse than Moranbah, with ordinary people hurting as well as investors. The main talent, US fund manager (yes fund manager) and analyst, Jonathan Tepper’s claim that Australian house prices could fall by 30% to 50%, won’t happen. It is simply wrong.

Part of the story was based on the high level of interest-only loans (which is the program had done more research, would have found that ASIC and APRA and the RBA knocked on the head in early 2015) and the belief these loans were being taken by ordinary home buyers. They are not, the strong growth in these types of loans was by investors, such as self-managed super funds (which is a worry, a big worry, given the same funds are being shareholders in the same banks). It’s all due to the attractions of negative gearing. All investors want to do is to claim the deductions for their interest rates, not principal repayment which is dead money. And gee, you would have thought that with all the talk last week about negative gearing, the intro to the item and the script could have had references to the obvious problems that the investor-driven boom in housing have caused and threat it poses to financial stability. That would have been easy peasy and given the story a far more newsy angle and impact. After all, negative gearing was the biggest news story last week.

60 Minutes needs to lift its game. 1.043 million people watched the program nationally last night, of which 731,000 were in the metros. And stupid people in the media and property sector (especially those close to Domain at Fairfax and News Corp’s REA Group) can’t see the threat from continuing negative gearing in its present form, let alone the budget strains it causes.

Seven won week two of ratings, with eight of the top 10 national programs, with the ABC having the other two. Nine and Ten didn’t or couldn’t crack the top 10, which is a rare event. But there was another loss for Sunrise to Today, and Weekend Sunrise again lost yesterday to Weekend Today. The change of set and change of EP on Weekend Sunrise is not working (That was a Craig McPherson decision). Insiders on the ABC is absolutely streeting them on Sunday mornings, with more than 400,0009 metro viewers on the ABC and News 24, and 578,000 nationally (400,000 metro, 178,000 regional viewers on both channels).

Network channel share:

  1. Seven (37.5%)
  2. Nine (24.4%)
  3. ABC(16.6%)
  4. ABC (15.4%)
  5. SBS (6.1%)

Network main channels:

  1. Seven (32.5%)
  2. Nine (15.7%)
  3. ABC (13.4%)
  4.  Ten (11.2%)
  5. SBS ONE (4.4%)

Top 5 digital channels: 

  1. GO (3.5%)
  2. 9Life (2.9%)
  3. ONE (2.7%)
  4. 7mate (2.6%)
  5. 7TWO (2.4%)

Top 10 national programs:

  1. MKR (Seven) — 2.820 million
  2. Molly: The Real Story (Seven) — 1.925 million
  3. Seven News — 1.625 million
  4. Doc Martin (ABC) — 1.389 million
  5. Nine News — 1.388 million
  6. ABC News — 1.341 million
  7. 60 Minutes (Nine) — 1.043 million
  8. I’m A Celebrity Get Me Out Of Here: Elimination (Ten) — 909,000
  9. Call The Midwife (ABC) — 855,000
  10. I’m A Celebrity Get Me Out Of Here (Ten) — 801,000

Top metro programs:

  1. MKR (Seven) — 1.938 million
  2. Molly: The Real Thing (Seven) — 1.302 million
  3. Seven News — 1.083 million
  4. Nine News — 1.024 million

Losers: Seven was simply dominant, so no real losers, just victims (Celebrity, Australia’s Got Talent et al), but not Doc Martin on the ABC.Metro news and current affairs:

  1. Seven News — 1.083 million
  2. Nine News — 1.024 million
  3. 7pm ABC News – 900,000
  4. 7.30 (ABC) — 776,000
  5. 60 Minutes (Nine) — 731,000
  6. Ten Eyewitness News — 377,000
  7. SBS World News — 137,000

Morning TV:

  1. Insiders (ABC, 289,000, 137,000 on News 24) — 426,000
  2. Weekend Today (Nine) – 283,000
  3. Weekend Sunrise (Seven) – 245,000
  4. Landline (ABC) — 238,000
  5. Offsiders (ABC) — 195,000

Top five pay TV channels:

  1. Fox Sports 2 (6.2%)
  2. LifeStyle  (2.5
  3. Fox Footy (2.1%)
  4. Fox 8  (1.9%)
  5. Foxtel Movies Premiere (1.8%)

Top five pay TV programs:

  1. Cricket: 2nd Test, NZ v Australia  (Fox Sports 2) – 244,000
  2. Cricket: 2nd Test, NZ v Australia  (Fox Sports 2) – 142,000
  3. Real Housewives of Melbourne (Arena) — 133,000
  4. Breaking Ground (Fox Sports 2) — 110,000
  5. AFL: NAB Cup, Adelaide v West Coast  (Fox Sports) – 89,000

*Data © OzTAM Pty Limited 2015. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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