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Feb 18, 2016

Clickbait on the front page? Fairfax backs away from print

Will Fairfax's new editorial structure push its mastheads further down the road to clickbait and shareable online content?

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

Fairfax Media publisher Sean Aylmer

Readers of The Age and The Sydney Morning Herald will no longer be able to look to the morning’s paper for fresh news and investigations, as Fairfax intends to downgrade the importance of its newspapers to promote its online offerings. Under a new structure unveiled yesterday, editors of the papers will no longer work closely with journalists and commission stories; instead, the print editors will scrape together material already put on Fairfax’s websites to fill their papers. The new power is the head of digital channels (the online editor), to whom the section editors will now report, as well as reporting to the editors-in-chief of both papers.

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2 comments

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2 thoughts on “Clickbait on the front page? Fairfax backs away from print

  1. Jim O'Pines

    God help us. I cancelled my online subscription to SMH because the predominance of clickbait trash was becoming too much to bear. I understand that quality news media is in financial trouble, but I’ll be damned if I’m paying for fatuous Facebook-friendly crap. I can get it for free elsewhere.

    Goodbye Fairfax. You were great once upon a time.

  2. OnceTwiceThrice

    Really disappointing to read. I’ll give Fairfax a few months to see how it turns out, but I don’t expect it’ll be pretty.

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