With MKR not airing last night, Seven came back to the field and Celebrity played on alone. It picked up 180,000 or so viewers for its trouble and rose to 1.241 million viewers nationally from 1.063 million on Wednesday night. That saw it do very well in the demos.

Inside Story (849,000 nationally) returned to Nine at 7.30 and end up fourth behind Celebrity (1.2 million viewers), 7.30 (955,000 viewers) and Home and Away (1.270 million). Nine viewers preferred the program which followed at 8pm which had 908,000 national viewers. Nine News was again the winner in the metros and nationally. In the morning Sunrise was a narrow winner over Today.

But the night had the very clear intent of Nine and Seven not really wanting to compete because they know there will be a fair amount of football this year (and Nine has the Footy Shows anyway). Home and Away was Seven’s only really serious program. They scheduled four episodes of The Big Bang Theory (that had already done the rounds on Nine a number of times) from 8 to 10pm. Cheaply bought, sold some ads against it, some revenues in through the till, didn’t have to spend a lot of money on a new production or productions to fill the gap. So money saved. Nine though had new episodes of RBT and Kings Cross ER, ie higher costs. Ten has the very fresh and expensive Celebrity and did well in ratings terms, but in cost terms? Thursdays will increasingly join Friday and Saturday nights as the nights the networks forgot (lots of sport will make for lots of costs). But nothing will be as dire as Saturday nights on the commercials this year, as in previous years: repeat city and one or two people running things.

Network channel share:

  1. Nine (27.2%)
  2. Seven (25.1%)
  3. Ten (22.5%)
  4. ABC (18.0%)
  5. SBS (7.2%)

Network main channels:

  1. Nine (17.9%)
  2. Seven (17.1%)
  3. Ten (16.5%)
  4. ABC (12.2%)
  5. SBS ONE (4.7%)

Top 5 digital channels: 

  1. 7TWO (4.8%)
  2. GO (4.4%)
  3. ABC 2, ONE (3.2%)
  4. 7mate (3.1%)

Top 10 national programs:

  1. Nine News — 1.330 million
  2. Home and Away (Seven) — 1.270 million
  3. Seven News — 1.245 million
  4. I’m A Celebrity Get Me Out of Here (Ten) — 1.241 million
  5. ABC News — 1.131 million
  6. Nine News 6.30 — 992,000
  7. Seven News/ Today Tonight — 988,000
  8. 7.30 (ABC) — 955,000
  9. A Current Affair (Nine) — 915,000
  10. RBT (Nine) — 908,000

Top metro programs: Not one metro program with a million or more viewers

Losers: MKR fans.Metro news and current affairs:

  1. Nine News 6.30 — 992,000
  2. Nine News — 978,000
  3. Seven News — 967,000
  4. Seven News/Today Tonight — 940,000
  5. 7pm ABC News – 786,000
  6. A Current Affair (Nine) – 743,000
  7. 7.30 (ABC) — 638,000
  8. The Project 7pm (Ten) — 615,000
  9. Insider Story (Nine) — 586,000
  10. Ten Eyewitness News — 474,000

Morning TV:

  1. Sunrise (Seven) – 337,000
  2. Today (Nine) – 325,000
  3. News Breakfast (ABC 1,  110,000 + 49,000 on News 24) — 159,000
  4. The Morning Show (Seven) — 150,000
  5. Mornings-Summer (Nine) — 103,000
  6. Studio 10 (Ten) — 74,000

Top five pay TV channels:

  1. LifeStyle  (3.0%)
  2. TVHITS  (2.4%)
  3. Fox 8, UKTV (1.9%)
  4. A&E (1.7%)

Top five pay TV programs:

  1. Grand Designs (Fox Footy) — 104,000
  2. Lewis (13th Street) — 82,000
  3. The Simpsons (Fox8) – 66,000
  4. Gold Rush (Discovery) — 61,000
  5. NCIS (TV HITS) – 59,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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