What exactly do we do? The Victorian Liberal Party’s report dissecting its recent election defeat after just one term in government has some interesting recommendations about how to improve its fortunes in the future, and even takes the time to analyse how the party can combat the Greens’ push on educated middle-class voters. The Liberals not only lost the election to Labor last year, but also lost the seat of Prahran to the Greens. One submission to the report used Maslow’s Hierarchy  of Needs to explain to which needs each party pitches. According to the diagram, the Liberals pitch to physiological needs like breathing, food, water, sex, sleep, homeostasis and excretion, while the ALP appeals to safety, love/belonging and esteem and the Greens appeal to self-actualisation. Which according to the diagram leads to the question “what do we actually do?”. Good luck with that one.

*Heard anything that might interest Crikey? Send your tips to [email protected] or use our guaranteed anonymous form

Peter Fray

Save 50% on a year of Crikey and The Atlantic.

The US election is in a little over a month. It seems that there’s a ridiculous twist in the story, almost every day.

Luckily for new Crikey subscribers, we’ve teamed up with one of America’s best publications, The Atlantic for the election race. Subscribe now to make sense of it all, and you’ll get a year of Crikey (usually $199) and a year’s digital subscription to The Atlantic (usually $70AUD), BOTH for just $129.

Peter Fray
Editor-in-chief of Crikey