What exactly do we do? The Victorian Liberal Party’s report dissecting its recent election defeat after just one term in government has some interesting recommendations about how to improve its fortunes in the future, and even takes the time to analyse how the party can combat the Greens’ push on educated middle-class voters. The Liberals not only lost the election to Labor last year, but also lost the seat of Prahran to the Greens. One submission to the report used Maslow’s Hierarchy  of Needs to explain to which needs each party pitches. According to the diagram, the Liberals pitch to physiological needs like breathing, food, water, sex, sleep, homeostasis and excretion, while the ALP appeals to safety, love/belonging and esteem and the Greens appeal to self-actualisation. Which according to the diagram leads to the question “what do we actually do?”. Good luck with that one.

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Peter Fray

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