A week no longer passes without release of another scholarly or general work on the selfishness of our age. Given that an online minute rarely passes without upturning another selfish proof, this is unsurprising. Here’s another selfie, another headline describing self-absorbed cruelty, another public assertion of the private will. The idea that “my story” is an “important story” and should be therefore universalised is one that the culture utters so often, it’s only fair that some of us should tell the culture to STFU.