TV wars. Channel Seven’s declining ratings hit a low mark yesterday, with the network coming fourth, behind the ABC. As well as replacing poorly rating reality TV shows with cat videos (no, really), rumour is Seven is looking to news to help it claw back some ground. A tipster says it’ll be adding to its local afternoon news in Brisbane, Sydney and Melbourne form next Monday — the plan is supposedly to air a full hour of local news in Melbourne and Sydney, and a whopping 90 minutes in Brisbane. “It’s a big shot in the TV news wars,” our tipster said.

Last year, both Seven and Nine significantly ramped up their news hours — TV news is relatively cheap content that rates. Crikey asked Seven our tip was accurate, and received a cryptic answer. “A bit off the mark, but not completely. How off the mark and how ‘completely’ will become apparent in due course.” Given our tipster said Monday maybe we might not have long to wait. Know more? Do get in touch.


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