Crikey's piece yesterday on The Sydney Morning Herald's clickbait headlines drew quite a reaction from readers, with many saying it was a source of constant annoyance on the Fairfax websites.

It happens the decision to turn Fairfax websites into BuzzFeed-style purveyors of clickbait comes from the top. Last Friday, in his regular emails to Australian Financial Review staff, editor-in-chief Michael Stutchbury commented directly on the value of "curiosity-gap" headlines, telling his journalists that "digital-friendly" headlines helped signal a story's importance to readers, without compromising its integrity.