It happens the decision to turn Fairfax websites into BuzzFeed-style purveyors of clickbait comes from the top. Last Friday, in his regular emails to Australian Financial Review staff, editor-in-chief Michael Stutchbury commented directly on the value of "curiosity-gap" headlines, telling his journalists that "digital-friendly" headlines helped signal a story's importance to readers, without compromising its integrity.
The AFR’s editor-in-chief sent a secret email to staff about clickbait. What it said left them speechless.
Fairfax editors have pointed out the success of "curiosity-gap" headlines. But is turning Australia's most trusted (and only) financial newspaper into an outdated BuzzFeed worth the clicks?