The Huffington Post is the latest publication to come under fire for asking potential contributors to write for free. Yesterday, the soon-to-launch local edition of the global media juggernaut copped a serve from ad creative and writer Dee Madigan, after asking her to blog for the publication as an "unpaid activity".

Madigan was contacted yesterday by HuffPo blogs editor Chris Harrison, who told her, in emails seen by Crikey, that he was reaching out to "thought leaders and opinion makers" to be part of The Huffington Post's launching line-up. "Blogging is part of the HuffPost’s DNA and the Australian edition will be no different," he wrote. "Everyone from Barack Obama to Alec Baldwin and Oprah Winfrey blogs with HuffPost, sharing views on subjects from politics to parenting and everything in between."

The Huffington Post, Harrison noted, doesn't ask for exclusivity, and it gives its bloggers free rein to write as often they choose. But Madigan wanted to know: would she be paid?