Jun 30, 2015

The least trusted newspaper in Australia is …

The Daily Telegraph remains Australia's least trusted newspaper, while Laurie Oakes is undisputed champion of Australian journalists, today's Essential Report shows.

Bernard Keane — Politics editor

Bernard Keane

Politics editor

The Daily Telegraph has retained its reputation as Australia’s least trusted major metro newspaper, according to today’s Essential Report, while Sydney rival The Sydney Morning Herald is the most trusted.


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8 thoughts on “The least trusted newspaper in Australia is …

  1. AR

    I can understand SMH readers having a low regard for the Terror’s veracity but… its readers?!?
    Why then do 50% so despise it yet continue to allow the filthy thing to come within radiation range?

  2. Terence O'Connell

    And why do campaigns like “Kick this Mob Out” work so effectively? A lot of people like to slag off at tabloids but when frightened and uneasy enough they are still susceptible to the brash message. The banners and billboards do the trick, the punters don’t trust the organ enough to read the copy.

  3. klewso

    “Murdoch’s Bog Roll”.

  4. Electric Lardyland

    And I suspect that the people who buy the Herald Sun for the footy and are part of the 8% who have a lot of trust in its scribblings, actually constitute a large section of the halfwits who go to the footy and boo Adam Goodes.

  5. Steve777

    Re Terrence O’Connell (2 above): these campaigns don’t change lots of minds but they don’t have to. Much of it is preaching to the converted, keeping them from wavering from the faith. On the other hand, I’m sure lots of readers glance at the headline, say ‘yeah, whatever’ and turn to the sport. But if biased reporting and campaigns like this shift a percentage point or two at the margins, they’ve served their purpose.

  6. John Webster

    Are these surveys any better than Reader’s Digest Trust Surveys? Similar surveys show that people distrust the medical profession but trust their own doctor. Do people trust the media they personally consume more than media outlets whose editorial line they don’t support? I would ask Which newspaper do you regularly read? What is your trust level for that newspaper?

    I am not convinced that the media and journalists lead public opinion but rather follow what is out there and at most reinforce trends. Self censorship is the expected and natural norm so readers are not too pissed off, even at Crikey and the ABC. Self preservation will always prevail.

  7. Venise Alstergren

    No doubt about it. Our Rupert is a class act…Written on his tombstone will be “Proud owner of all the worst news media in Australia.”

  8. Venise Alstergren

    AR: I can only surmise they get a frisson of jollies reading other people’s dirty linen?

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