The BRW Rich List, out today, is a journalistic institution without peer in the Australian media. A three-month effort involving six researchers and numerous journalists, it charts the fortunes of around 250 of Australia's wealthiest, to come up with a list of the 200 richest. At its height, it sold 10 times as many editions as the average issue of BRW, despite frequently selling at a higher price on news stands. At 220 pages, around 30% of which were ads, the revenues it would bring in would more than justify the investment.