The BRW Rich List, out today, is a journalistic institution without peer in the Australian media. A three-month effort involving six researchers and numerous journalists, it charts the fortunes of around 250 of Australia's wealthiest, to come up with a list of the 200 richest. At its height, it sold 10 times as many editions as the average issue of BRW, despite frequently selling at a higher price on news stands. At 220 pages, around 30% of which were ads, the revenues it would bring in would more than justify the investment.
Secrets of the BRW Rich List revealed
Just how do you determine who the richest people in Australia are?