Well, The Beast (My Kitchen Rules) was muzzled somewhat last night and had to withstand a counter attack from the The Block. As a result, Seven had its closest win with My Kitchen Rules in the schedule for sometime, but Nine did very well in the major demos, and so claimed a sort of “moral” victory if there is ever such a beast in the TV industry.

My Kitchen Rules’ national audience fell under 2 million for either the first or second time this season and The Block had its best figures against My Kitchen Rules. My Kitchen Rules came back to the field because last night’s episode featured two fairly weak couples trying to save themselves in what is a clone of a segment from Masterchef Australia. But Seven was also hurt by a weak effort from Sunday Night. Seven News did well, boosted as it was by AFL games as the lead in. My Kitchen Rules had 1.908 million national viewers, Seven News 1.970 million (and number one in all markets), the room reveal on The Block had 1.674 million, and the rest of the program had 1.644 million. Sunday Night had 1.234 million and was easily beaten by 60 Minutes on Nine with 1.753 million. And it was that half a million difference which helped Nine do better than it probably had hoped to last night.

Ten distinguished itself with a very 2014 performance last night. Its main channel share in the metros fell to 9.6%, and just 6.5% in the regional markets. Poldark started with just under a million viewers for the bodice ripper on ABC. It will enjoy a core audience, but not wow viewers like Downton Abbey had been doing on Seven. And speaking of Downton Abbey, Seven has shunted it off to Thursday nights where it will take on the AFL and NRL Footy shows on Nine. That’s a form of exile to the third weakest night of the week. Australia: The Story of Us has also been exiled to Thursday nights as well from Sundays where both resided until the Easter break. From last night Seven moved My Kitchen Rules back to a Sunday to Wednesday run instead of Monday to Thursday. And with the VC special episode of Sunday Night (not strongly supported by viewers, it must be said), Seven seems to have not enthused its audience. My Kitchen Rules’s figures were not convincing last night. Seven will be looking for a stronger performance tonight and tomorrow night from My Kitchen Rules.

A finally, a big tick for Landline, which continues to go to strength to strength on ABC at midday Sundays with 463,000 national viewers yesterday. It’s informative, worthy, but also entertaining. Well made, well reported and a standout — other ABC news and current affairs programs could learn from Landline. There are a lot of stories on Landline the more citified news and current affairs programs on the ABC should bring to a wider audience. Landline is actually a balance to the neglect of regional Australia by the rest of ABC news and current affairs (not to mention the weak efforts of the commercial networks and SBS). There are actually a lot of farmers and rural businesses having a go, and not bleating about the unfairness of modern life that the likes of the National and Liberal parties would have us believe.

Network channel share:

  1. Seven (32.3%)
  2. Nine (30.0%)
  3. ABC (16.1%)
  4. Ten (15.3%)
  5. SBS (6.3%)

Network main channels:

  1. Seven (23.7%)
  2. Nine (23.4%)
  3. ABC (11.7%)
  4. Ten (9.4%)
  5. SBS ONE (6.3%)

Top 5 digital channels: 

  1. Gem (4.8%)
  2. GO (4.5%)
  3. 7TWO (3.8%)
  4. Eleven (3.0%)
  5. ONE (2.9%)

Top 10 national programs:

  1. Seven News — 1.970 million
  2. My Kitchen Rules (Seven)  1.908 million
  3. 60 Minutes (Nine)  1.753 million
  4. Nine News — 1.714 million
  5. The Block Room Reveal (Nine)  1.674 million
  6. The Block (Nine)  1.644 million
  7. ABC News  1.214 million
  8. Sunday Night (Seven)  1.234 million
  9. Poldark (ABC)  950,000
  10. Inside The Commons (ABC)  942,000

Top metro programs:

  1. Seven News — 1.319 million
  2. My Kitchen Rules (Seven) — 1.279 million
  3. 60 Minutes (Nine)  1.192 million
  4. Nine News  1.190 million
  5. The Block Room Reveal (Nine)  1.112 million
  6. The Block (Nine)  1.082 million

Losers: Seven and My Kitchen Rules. The move back to Sunday seems not to have been as fully supported by viewers as Seven might have wanted to see.Metro news and current affairs:

  1. Seven News  1.319 million
  2. 60 Minutes (Nine)  1.192 million
  3. Nine News  1.190 million
  4. ABC  News  845,000
  5. Sunday Night (Seven)  785,000
  6. Ten Eyewitness News  366,000
  7. SBS World News  205,000

Morning TV:

  1. Insiders (ABC  234,000, 78,000 on News 24)  312,000
  2. Weekend Sunrise (Seven)  296,000
  3. Landline (ABC)  273,000
  4. Weekend Today (Nine) — 233,000
  5. Offsiders (ABC)  190,000
  6. The Bolt Report (Ten)  131,000
  7. The Bolt Report repeat (Ten)  78,000

Top pay TV channels:

  1. Fox Footy (4.7%)
  2. Fox8  (3.7%)
  3. Fox Sports 3  (2.8%)
  4. Fox Sports 1  (2.3%)
  5. Fox Sports 2, Foxtel Movies Premiere (1.8%)

Top five pay TV programs:

  1. AFL: Geelong v Fremantle (Fox Footy)  214,000
  2. AFL: Essendon v Hawthorn (Fox Sports 3)  195,000
  3. NRL: Canberra v Melbourne (Fox Sports 1) 174,000
  4. F 1: China  (Fox Sports 5)  127,000
  5. AFL: North Melbourne v Brisbane (Fox Sports 3)  113,000

*Data © OzTAM Pty Limited 2015. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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