Nine’s night because Seven went to sleep, resting The Beast (AKA My Kitchen Rules). The Block in all its glory did OK for Nine, but without any competition at all except the ABC’s news and current affairs line up (which appeals to grey headed, balding people like myself) failed to have any real impact on the audience last night, as The Beast has been doing — the 1.6 million national figure was around 700,000 or so viewers short of what My Kitchen Rules attracts on a Monday night with Nine showing The Block.

In fact Nine wasn’t helped by yet another coding mix up with WIN, Nine’s regional affiliate. Nine coded the episode into two parts: the room reveal at the end and the lead up. WIN just coded the entire program as one episode. So the 1.614 million national figure probably understated the real figure for the room reveal. But regardless of that, the reveal was only a part of the episode.  My Kitchen Rules has been coded as a full episode. In the metro markets the reveal had 1.271 million viewers, while the rest of The Block last night had 1.111 million viewers, for a episode average of 1.191 million, which was even further behind the figures My Kitchen Rules has been getting.

Q&A was both a frustration and a pleasure last night. A frustration there was so much politics when the non-political stuff was so pleasurable (and yes, it involved The Fixer/Angry Ant in Christopher Pyne). Q&A had 957,000 viewers nationally. Four Corners had a very sold report on pay day lenders (bottom feeding sharks actually), with the major funder for Cash Converters and Money3, the two leading sharks, being non other than Westpac, the holier than thou bank. Westpac told Four Corners it is now reviewing its involvement. Four Corners had 1.196 million national viewers.

In the morning, Today, 279,000 had more metro viewers than Sunrise with 276,000. Nine boasted about that, but forget its school holidays and viewing levels fall in the morning, as we will see over the next week with Easter cutting viewer numbers. Nine also forgot Sunrise is far more popular with viewers across the country — it had 537,000 viewers, than Today with 435,000 viewers.

Network channel share:

  1. Nine (28.3%)
  2. Seven (26.1%)
  3. ABC (22.4%)
  4. Ten (17.5%)
  5. SBS (5.7%)

Network main channels:

  1. Nine (21.3%)
  2. ABC (17.9%)
  3. Seven (17.0%)
  4. Ten (12.0%)
  5. SBS ONE (4.9%)

Top 5 digital channels: 

  1. 7TWO (4.6%)
  2. 7mate (4.4%)
  3. GO (3.7%)
  4. Gem (3.3%)
  5. ABC (2.9%)

Top 10 national programs:

  1. The Block Room (Nine) – 1.614 million
  2. Nine News — 1.409 million
  3. Home and Away (Seven) — 1.343 million
  4. Australian Story (ABC) – 1.328 million
  5. Seven News — 1.313 million
  6. ABC News — 1.254 million
  7. Four Corners (ABC) — 1.196 million
  8. 7.30 (ABC) — 1.156 million
  9. A Current Affair (Nine) — 1.084 million
  10. Media Watch (ABC) — 1.058 million

Top metro programs:

  1. The Block Room Reveal (Nine) – 1.217 million
  2. The Block Room (Nine) – 1.111 million
  3. Nine News — 1.066 million
  4. Seven News — 1.012 million

Losers: No one really because its non ratings. The Block didn’t go close to matching My Kitchen Rules’s popularity on a night when MKR was on leave.Metro news and current affairs:

  1. Nine News — 1.066 million
  2. Seven News — 1.012 million
  3. Nine News 6.30 – 995,000
  4. Seven News/ Today Tonight — 955,000
  5. Australian Story (ABC) — 923,000
  6. A Current Affair (Nine) – 905,000
  7. ABC News  – 905,000
  8. Four Corners (ABC) — 844,000
  9. 7.30 (ABC) — 818,000
  10. Media Watch (ABC) — 685,000

Morning TV:

  1. Today (Seven) – 279,000
  2. Sunrise (Nine) – 276,000
  3. The Morning Show (Seven) — 140,000
  4. News Breakfast (ABC 1,  95,000 + 39,000 on News 24)
  5. Mornings (Nine) — 115,000
  6. Studio 1o (Ten) — 45,000

Top pay TV channels:

  1. Fox  Sports 1 (3.5%)
  2. Fox8 (2.3%)
  3. TVHITS  (2.1%)
  4. UKTV, LifeStyle (1.9%)

Top five pay TV programs:

  1. NRL: North Qld v Melbourne (Fox Sports 1) — 265,000
  2. Monday Night With Matty Johns (Fox Sports 1) – 199,000
  3. AFL: 360 (Fox Footy) – 77,000
  4. The Walking Dead (FX) – 69,000
  5. The Walking Dead (FX) – 67,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

Get your first 12 weeks of Crikey for $12.

Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.

Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.

Join today and get your first 12 weeks of Crikey for just $12.

 

Peter Fray
Editor-in-chief of Crikey

JOIN NOW