Another Thursday night, another meal for the Beast (aka My Kitchen Rules), another night, another OK audience for I’m A Celebrity, but why flick Marcia/Maureen? She was the difference between drab, boring effort and something with a bit of celebrity glitz!

MKR had 2.06 million national viewers, with over 1.4 million of those in metro markets. The Block had 1.009 million national viewers, which wasn’t bad for a Thursday night and up against MKR and the closing eps of Celebrity, which The Block beat. Celebrity averaged 942,000 across the ordinary bit and then the eviction at the end — the eviction bit averaged 956,000. But to give last night some context, 7.30 beat both with 1.041 million national viewers.

Seven won nationally in the metros and regionally and easily won the demos. Ten was third in the metros, but a weak fourth in the regions. The ABC was third in the regions and fourth in the metros. I’m A Celebrity doesn’t really do much for regional viewers.

Network channel share:

  1. Seven (33.3%)
  2. Nine (25.7%)
  3. Ten (18.9%)
  4. ABC (16.5%)
  5. SBS (5.6%)

Network main channels:

  1. Seven (22.7%)
  2. Nine (18.2%)
  3. Ten (13.7%)
  4. ABC 1 (11.4%)
  5. SBS ONE (4.3%)

Top 5 digital channels: 

  1. 7TWO (6.2%)
  2. 7mate (4.4%)
  3. GO (4.2%)
  4. Gem (3.3%)
  5. Eleven (3.2%)

Top 10 national programs:

  1. My Kitchen Rules (Seven) –  2.023 million
  2. Nine News 1.376 million
  3. Home and Away (Seven) — 1.278 million
  4. Seven News — 1.239 million
  5. ABC1 News — 1.201 million
  6. 7.30 (ABC1) — 1.041 million
  7. The Block (Nine) — 1.009 million
  8. A Current Affair (Nine) — 969,000
  9. I’m A Celebrity — Eviction (Ten) — 956,000
  10. I’m A Celebrity (Ten) — 928,000

Losers: A one program night, although I’m A Celebrity did OK. But will the eviction of Marcia ruin the figures for Sunday night?.Who cares about the others. Once a Brady, always a Brady for me.Metro news and current affairs:

  1. Nine News — 943,000
  2. Seven News — 931,000
  3. Nine News 6.30 — 906,000
  4. Seven News/Today Tonight — 832,000
  5. 7pm ABC 1 News — 808,000
  6. A Current Affair (Nine) — 804,000
  7. 7.30 (ABC 1) — 710,000
  8. The Project 7pm (Ten) — 572,000
  9. Ten Eyewitness News —550,000
  10. The Project 7pm (Ten) — 456,000

Morning TV:

  1. Sunrise (Seven) – 334,000
  2. Today (Nine) – 318,000
  3. The Morning Show (Seven) — 150,000
  4. News Breakfast (ABC 1,  83,000 + 43,000 on News 24) — 126,000
  5. Mornings (Nine) — 95,000
  6. Studio 1o (Ten) — 59,000

Top five pay TV channels:

  1. Fox 8  (2.8%)
  2. LifeStyle  (2.2%)
  3. Fox Sports 3,UKTV (1.9%)
  4. TVHITS  (1.7%)

Top five pay TV programs:

  1. AFL: NAB Challenge, Geelong v Adelaide (Fox Footy) — 84,000
  2. Matty Johns Big Weekend (Fox Sports 1) — 61,000
  3. Selling Houses Australia (LifeStyle) —49,000
  4. Gold Rush (Discovery) — 47,000
  5. Dora and Friends (Nick Jr) — 46,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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