Nine broadcast the World Cup cricket  (One Day International Australia v Afghanistan) from Perth on its Gem digital channel and essentially cannibalised its main channel last night. This made the night atypical. Seven though won the night thanks to My Kitchen Rules (AKA, The Monster with 2.1 million national and 1.5 million metro viewers). Winter beat everything else at 9pm with 1.210 million national and 804,000 metro viewers. Home and Away also won the 7pm battle with 1.243 million viewers, and won the 7pm slot in metro markets as well. The ODI had an average of half a million viewers across the two sessions, with the Australian batting innings in the afternoon attracting 563,000 viewers across the country. There were a further 169,000 viewers who watched both innings on Fox Sports 3 (The Australian innings averaged 226,000).

In metro markets Sunrise, 335,000, was nearly caught by Today with 329,000, continuing the narrowing trend for Nine’s morning chat show. Is the undermining of Sunrise co-host, Sam Armytage (allegedly from within Seven and without), having an impact? That Seven can’t control in in-house trolls tells you a lot about network morale, if the stories of leaks and anonymous emails to some print media outlets (not a million miles away from News Corp tabloids).

Network channel share:

  1. Seven (33.1%)
  2. Nine (30,9?%)
  3. ABC (15.6%)
  4. Ten (14.8%)
  5. SBS (5.6%)

Network main channels:

  1. Seven (25.1%)
  2. Nine (14.8%)
  3. ABC (11.0%)
  4. Ten (10.5)
  5. SBS ONE (?4.6)

Top 5 digital channels: 

  1. Gem (10.9%)
  2. GO (5.2%)
  3. 7mate (4.1%
  4. 7TWO (3.9%)
  5. Eleven (2.7%)

Top 10 national programs:

  1. My Kitchen Rules (Seven) – 2.155 million
  2. Home and Away (Seven) –  1.243 million
  3. Nine News –  1.213 million
  4. Winter (Seven) –  1.210 million
  5. Seven News –  1.148 million
  6. ABC News –  1.118 million
  7. Shaun Micallef’s Mad As Hell (ABC) –  892,000
  8. The Block (Nine) –  881,000
  9. Nine News 6.30 –  860,000
  10. A Current Affair (Nine) –  841,000

Top metro programs:

  1. My Kitchen Rules (Seven) —  1.513 million

Losers: The ODI on Gem was OK — predictable, good hitting by Warner, Smith and Maxwell, but it did cannibalise the main channel. Together Gem and ONE had a total share of 16.1%, more than Nine’s main channel share of 14.8%.Metro news and current affairs:

  1. Seven News –  889,000
  2. Nine News (6pm) –  869,000
  3. Nine News 6.30 –  860,000
  4. Seven News/Today Tonight –  856,000
  5. ABC News –  794,000
  6. A Current Affair (Nine) –  714,000
  7. 7.30 (ABC) –  561,000
  8. The Project 7pm (Ten) –  481,000
  9. Ten Eyewitness News –  467,000
  10. The Project 7pm (Ten) –  370,000

Morning TV:

  1. Sunrise (Seven) – 335,000
  2. Today (Nine) –  329,000
  3. News Breakfast (ABC  96,000 + 52,000 on News 24)
  4. The Morning Show (Seven) — 139,000
  5. Mornings (Nine) –  116,000
  6. Studio 1o (Ten) –  36,000

Top five pay TV programs:

  1. Cricket Legends: Merv Hughes (Fox Sports 3) –  231,000
  2. Cricket World Cup: Australia v Afghanistan (Fox Sports 3) –  226,000
  3. Gogglebox Australia (LifeStyle) – 116,000
  4. Selling Houses Australia (LifeStyle) –  112,000
  5. Cricket World Cup: Australia v Afghanistan (Fox Sports 3) –  111,000

*Data © OzTAM Pty Limited 2015. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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