Monster Kitchen Rules won it for Seven with more than 2 million national viewers and over 1.3 million metro viewers. And that was the night.

Fans of Katherine Heigl (not me!) didn’t show up to support the debut episode of State of Affairs on Seven last night. It had 932,000 national viewers, which is just OK. The 566,000 in metro markets though was Ten-like. That a new US series was slotted into Thursday nights gave us an immediate clue as to its attractiveness to possible viewers — Thursday night is, after all the third lowest viewing night of the week and the last night when the networks really try for viewers.

The brekkie battle in metro markets got close — 329,000 for Sunrise on Seven, 320,000 for Today on Nine. Nine gloated about winning Sydney, Melbourne and Brisbane. Nationally (and we are a national TV market), Sunrise had 591,000 viewers, Today was on 453,000 people. Ten’s I’m A Celebrity Get Me Out Of Here had 847,000 viewers, but Outback ER on ABC  at 8pm had 880,000 national viewers.

Network channel share:

  1. Seven (35.0%)
  2. Nine (15.5%)
  3. ABC (17.5%)
  4. Ten (17.1%)
  5. SBS (4.9%)

Network main channels:

  1. Seven (24.8%)
  2. Nine (17.8%)
  3. Ten (12.5%)
  4. ABC (11.5%)
  5. SBS ONE (4.0%)

Top 5 digital channels: 

  1. 7TWO (6.0%)
  2. GO (4.7%)
  3. 7mate (4.3%)
  4. Eleven (3.1%)
  5. Gem (3.0%)

Top 10 national programs:

  1. My Kitchen Rules (Seven) – 2.057 million
  2. Nine News 1.486 million
  3. Home and Away — 1.364 million
  4. Seven News  – 1.343 million
  5. ABC News — 1.246 million
  6. Nine News 6.30 1.024 million
  7. 7.30 (ABC) — 999,000
  8. Open House/ The Block (Nine) — 980,000
  9. A Current Affair (Nine) — 980,000
  10. Seven News/ Today Tonight — 971,000

Top metro programs:

  1. My Kitchen Rules (Seven) – 1.373 million
  2. Nine News 1.062 million
  3. Nine News 6.30 1.024 million

Losers: State of Affairs on Seven, Inside Story on Nine — sagging as it heads towards it off air appointment with The Footy Shows. Gogglebox Australia – didn’t lose much, but didn’t add viewers … 607,000 national viewers. Not good, but not a complete disaster.Metro news and current affairs:

  1. Nine News — 1.062 million
  2. Nine News 6.30 — 1.024 million
  3. Seven News – 972,000
  4. Seven News/ Today Tonight — 971,000
  5. ABC News — 861,000
  6. A Current Affair (Nine) – 922,000
  7. 7.30 (ABC) — 655,000
  8. Ten Eyewitness News — 540,000
  9. Inside Story (Nine) — 517,000
  10. The Project 7pm (Ten) — 461,000

Morning TV:

  1. Sunrise (Seven) – 329,000
  2. Today (Nine) – 320,000
  3. News Breakfast (ABC  97,000 + 52,000 on News 24)  – 149,000
  4. The Morning Show (Seven)  – 136,000
  5. Mornings (Nine)  – 132,000
  6. Studio 1o (Ten)  – 59,000

Top five pay TV channels:

  1. Fox 8  (2.8%)
  2. LifeStyle  (2.3%)
  3. Sky News (2.1%)
  4. TVHITS  (2.0%)
  5. UKTV (1.9%)

Top five pay TV programs: (FX) – 147,000

  1. Family Guy (Fox8)  – 76,000
  2. Modern Family (Fox8)  – 61,000
  3. Would I Lie To You  (LifeStyle)  – 61,000
  4. The Great British Bake Off (LifeStyle)  – 61,000
  5. The Big Bang Theory (Comedy Channel)  – 57,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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