Nine’s night in the metros, Seven’s in the regions, as House of Hancock’s audience jumped thanks to all that free publicity from Gina Rinehart’s last minute attempt to block it in in the NSW Supreme Court on Friday which ended up in a confidential agreement, a disclaimer and undisclosed changes to what went to air. The portrayal of Rinehart in last night’s episode made it easier to understand why she launched that legal action.

Thanks to the paranoia of Gina, House of Hancock has millions of dollars of free publicity and it held its audience from a week ago, and the first episode was boosted in metro markets by an extra 12.9% to 1.563 million because of people recording and watching it in the following seven days. The original 1.870 million national audience is now closer to 2.1 million with the extra seven day viewing. It had 1.380 million metro viewers last night and 1.945 million last night nationally, and probably 2.2 million when the seven day viewing figures are collated next week.

Seven’s Australia: The History of Us was underwhelming in the extreme — no build up,  no explanation from the start of the program. It was very disappointing. And the audience felt the same way — 875,000 metro viewers would have been well under Seven’s hopes. The 1.369 million national viewers, including a solid regional audience of 494,000 people, made the audience look a bit better. It dropped more than 700,000 viewers from The Monster (AKA My Kitchen Rules). Its weak performance cost Seven the night after My Kitchen Rules had again rolled over the opposition.

The Total People shares were misleading last night and not the real result which saw Nine win the main channels, Seven second, Ten third and the ABC fourth in metro markets. But in the regions a very different result with Seven a big winner from Nine, then the ABC and Ten was a weak fourth. Seven won last week, easily, from Nine with the ABC third and Ten fourth. Ten did better than a year when it had the Sochi Olympics, which bombed badly. Ten simulcast I’m A Celebrity Get Me Out of Here last night on the main channel, ONE and Eleven. That boosted the national audience to 957,000 (it was up on a week ago), but we have no way of knowing the real main channel rating on last week. That tells us Ten is desperate to boost Celebrity’s audience figures. Will the network follow what it does for Family Feud and simulcast Celebrity all week?

In the morning, Insiders dominated again with 362,000 metro viewers against The Bolt Report’s 123,000 for the first broadcast and 147,000 for the repeat at 4pm. The weak interview with the Prime Minister (cup cake though it was, all frost no substance) tells us why the PM is in trouble and why viewers prefer Insiders and Barrie Cassidy for their independence and greater rigor. The continuing absence of Financial Review Sunday on Nine (no one will tell me if it is coming back, so it looks like it is still on long leave), should have helped Bolt, but his audience figures were not much different than what the program was grabbing late last year whereas  Insiders had a solid jump so far this year. Insiders had 556,000 national viewers for the morning broadcast — Bolt had 383,000 for the first broadcast (178,000) and the repeat (203,00).

Saturday’s first cricket World Cup game for Australia had an average 1.757 million viewers on Nine (1.534 million over the two sessions) and Fox Sports (223,000 average for the two sessions).

Network channel share:

  1. Seven (32.1%)
  2. Nine (31.5?%)
  3. ABC (15.7%)
  4. Ten (15.5%)
  5. SBS (5.3%)

Network main channels:

  1. Nine (25.5%)
  2. Seven (23.8%)
  3. Ten (12.6%)
  4. ABC (11.9%)
  5. SBS ONE (4.4%)

Top 5 digital channels: 

  1. 7mate (4.7%)
  2. 7TWO (3.5%)
  3. GO (3.4%)
  4. Gem (2.6%)
  5. ABC2 (2.2%)

Top 10 national programs:

  1. My Kitchen Rules (Seven) – 2.202 million
  2. House of Hancock (Nine) — 1.965 million
  3. Seven News — 1.821 million
  4. Nine News 1.541 million
  5. 60 Minutes (Nine) — 1.451 million
  6. The Block (Nine) — 1.369 million
  7. Australia: The Story of Us (Seven) — 1.369 million
  8. ABC News 1.314 million
  9. Broadchurch (ABC) — 1.044 million
  10. David Attenborough: Conquest Of The Skies (ABC) — 995,000

Top metro programs:

  1. My Kitchen Rules (Seven) – 1.541 million
  2. House of Hancock (Nine) — 1.380 million
  3. Seven News 1.277 million
  4. Nine News — 1.138 million
  5. 60 Minutes (Nine) — 1.029 million

Losers: Australia: The Story of Us. We are better and more interesting than what we saw in last night’s first episode. Let’s hope it improves dramatically. Ten’s programming tricks with Celebrity and its simulcast.Metro news and current affairs:

  1. Seven News — 1.277 million
  2. Nine News — 1.138 million
  3. 60 Minutes (Nine) — 1.029 million
  4. Ten Eyewitness News — 487,000
  5. SBS World News  – 200,000

Morning TV:

  1. Insiders (ABC 233,000, 129,000 on News 24) — 362,000
  2. Landline (ABC) — 303,000
  3. Weekend Sunrise (Seven) – 303,000
  4. Weekend Today (Nine) – 284,000
  5. Offsiders (ABC) — 152,000
  6. The Bolt Report repeat (Ten) — 147,000
  7. The Bolt Report (Ten) — 123,000

Top five pay TV channels:

  1. Fox 8  (3.0%)
  2. TV1  (2.3%)
  3. LifeStyle  (2.0%)
  4. UKTV (1.8%)
  5. Fox Classics (1.7%)

Top five pay TV programs:

  1. Cricket World Cup: Innings Break (Fox Sports 3) — 233,000
  2. Cricket World Cup: India v Pakistan (Fox Sports 3) — 213,000
  3. Cricket World Cup:India v Pakistan (Fox Sports 3) — 190, 000
  4. Cricket World Cup: South Africa v Zimbabwe (Fox Sports 1) — 112,000
  5. Super Rugby: NSW v Western Force (Fox Sports 2) – 100,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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