Seven won the night in total people and the main channels in metro and regional markets, thanks to the utter domination of My Kitchen Rules. Ten was beaten into fourth spot again. It’s a replay of 2014. Seven also won all the major demos thanks to My Kitchen Rules, which is again proving that it is the most dominant TV program Australia has seen for some time. My Kitchen Rules had 2.416 million national viewers, 1.656 million metro and 763,000 regional viewers. Strong figures. Nothing wrong with Gallipoli last night — a fine drama — loved the portrayal of the British generals. Blimps to the last blunderer. 1.517 million for the launch episode, but the second episode saw a dip, which was sad. It’s not jingoistic nonsense, nor is it gilding the lily when it comes to the brutalities of the occasion. Averaging the metro audience for the launch episode and then the first episode (1.014 million and 804,000 – 959,000) and adding in the regional audience (435,000), gives an average total of 1.394 million for the program which ran from 9 pm to 10.40 (a big ask for that late), which was more than respectable. It deserves strong figures for the run. Ten’s I’m A Celebrity Get Me Out of Here did OK — 902,000 nationally for the eviction and 846,000 for the intruders (how passe, intruders in a reality program, this early?). That was a national average of 875,000.  OK, but nothing to boast about. Yesterday’s events in Canberra saw audiences levels relatively high for much of the morning, especially News Breakfast which did well with Chris Uhlmann, Barrie Cassidy and a supporting cast. Sky News did well yesterday and last night on pay TV as well, as did ABC News24 in the metro and regional markets. Q&A last night averaged 1.110 million with the first appearance of Alan Jones, who proved more than a match for Jamie Briggs, the federal infrastructure minister who blotted his copybook by claiming “everyone had to agree ywith you, Alan”. Jones rolled his eyes at that and invited Briggs to come onto his 2GB radio program to talk for an hour about coal seam gas and preserving farmland — can I sell tickets to that? 7.30 had 1.179 million viewers across the country with Leigh Sales nailing Tony Abbott when he was unable to tell her and viewers just who he was.

Network channel share:

  1. Seven (32.3%)
  2. Nine (28.7%)
  3. ABC (18.9%)
  4. ABC (?%)
  5. SBS (4.0%)

Network main channels:

  1. Seven (24.7%)
  2. Nine (23.0%)
  3. ABC (14.4%)
  4. Ten (10.9%)
  5. SBS ONE (3.2%)

Top digital channels: 

  1. 7TWO (4.6%)
  2. GO (3.5%)
  3. 7mate (3.0%)
  4. ONE, Eleven (2.6%)

Top 10 national programs:

  1. My Kitchen Rules (Seven) – 2.416 million
  2. Nine News — 1.530 million
  3. Home and Away — 1.406 million
  4. Gallipoli (Nine) — 1.394 million
  5. The Block: Triple Threat (Nine) — 1.299 million
  6. Seven News — 1.283 million
  7. ABC News 1.274 million
  8. Australian Story (ABC) — 1.203 million
  9. 7.30 (ABC) — 1.178 million
  10. Q&A (ABC 934,000 + 176,000 on News 24) — 1.11o million

Top metro programs:

  1. My Kitchen Rules (Seven) – 1.656 million
  2. Gallipoli (Nine) — 1.104 million
  3. Nine News 6.30 1.080 million
  4. Nine News 1.071 million

Losers: People who didn’t watch Gallipoli. Very good drama. Viewers were probably put off by some of the promotional stuff on Nine, and the overkill for Gallipoli as we approach April 25.Metro news and current affairs:

  1. Nine News 6.30 1.080 million
  2. Nine News 1.071 million
  3. Seven News 6pm – 966,000
  4. Seven News/ Today Tonight — 963,000
  5. A Current Affair (Nine) – 945,000
  6. ABC  News  – 880,000
  7. Australian Story (ABC) — 853,000
  8. 7.30 (ABC) — 826,000
  9. Q&A (ABC 686,000, 125,000 on News 24) — 811,000
  10. Media Watch (ABC) — 638,000

Morning TV:

  1. Sunrise (Seven) – 366,000
  2. Today (Nine) – 298,000–
  3. News Breakfast (ABC 1,  95,000 + 66,000 on News 24) — 161,000
  4. Studio 1o (Ten) — 59,000

Top five pay TV channels:

  1. Fox8  (3.4%)
  2. Sky News (2.6%)
  3. TVHITS  (2.3%)
  4. LifeStyle  (2.0%)
  5. UKTV (1.7%))

Top five pay TV programs:

  1. The Walking Dead (Fx) – 79,000
  2. Modern Family (Fox8) — 76,000
  3. Leadership Crisis (Sky News) – 669000
  4. Family Guy (Fox8) – 66,000
  5. CSI (TVHITS) – 65,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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