Australia

Jan 27, 2015

Tears on a plane: why our emotions soar while we fly

Floating far above the ground in a padded chair, in a dry, sealed aeroplane cabin that hums gently, facing away from other passengers, with no phone or email interrupting our thoughts, we travel inward as well as onward.

Mel Campbell — Freelance journalist and critic

Mel Campbell

Freelance journalist and critic

Last November, Qantas launched a major advertising campaign called “Feels Like Home”. It shows five real Australian travellers reuniting with their families after extended periods away, to the strains of Feels Like Home, a Randy Newman song performed by Australian artist Martha Marlow.

The two-minute montage version made me cry. Indeed, Qantas handed around boxes of tissues in its focus groups. The ad sparked so many tears that the Daily Mail dubbed Qantas “The Crying Kangaroo”.

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2 comments

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2 thoughts on “Tears on a plane: why our emotions soar while we fly

  1. Penley

    I remember one long trip back from London (where I lived at the time) watching the Sean Penn movie ‘Milk’. I didn’t just cry, by the end of it I was sobbing with such abandon the poor guy next to me didn’t know what to do. Big, heaving sobs. Bloody movie. I’ve never watched anything with more depth than a Pixar film on a plane since then – and even they’re not safe half the time.

  2. Rais

    If I cry on an international flight it won’t be a Qantas flight. I live in Perth and Qantas doesn’t find Australia’s fourth city important enough to provide international flights to it. A large lineup of foreign airlines fills the gap very well, making Perth International one of Australia’s busiest airports. “Qantas – the airline that still calls Sydmelbris home.”

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