Last November, Qantas launched a major advertising campaign called "Feels Like Home". It shows five real Australian travellers reuniting with their families after extended periods away, to the strains of Feels Like Home, a Randy Newman song performed by Australian artist Martha Marlow.

The two-minute montage version made me cry. Indeed, Qantas handed around boxes of tissues in its focus groups. The ad sparked so many tears that the Daily Mail dubbed Qantas “The Crying Kangaroo”.