Want to give the impression someone is a crook without getting sued? Just say they’re an “identity”. Want to inject a bit of colour into yet another story about rich people and their problems? Call someone a “mogul”. Want to say someone’s bat-shit crazy? Call them “outspoken”.

As we’ve explained in the past, we in the Crikey bunker are huge fans of the epithets and nicknames journalists use to make life a little less dull, within the bounds of the law. We’ve been lovingly collecting them for the past few weeks. Think you know your news? Tell us who we mean by clicking the button below. Ms Tips will be keeping track of the winners — and don’t use Google!

  • Media mogul
  • Labor elder statesmen
  • Outspoken senator
  • Celebrity chef
  • Preference whisperer
  • Colourful businessman
  • Breakfast TV guru
  • Billionaire rag trader
  • Controversial unionist
  • v8 living legend
  • Disgraced sports scientist
  • Media doyenne
  • Cash-strapped mining magnate
  • Outspoken MP
  • Corrupt former Labor powerbroker
  • Former Labor powerbroker
  • Coalition backbencher
  • Cardboard king
  • Kings Cross nightclub entrepreneur
  • Disgraced detective
  • Pyjama king
  • Union heavyweight
  • Human headline
  • Contrarian fund manager
  • Rogue MP
  • Shareholder activist
  • Troubled actor
  • Celebrity accountant
  • Shock jock
  • Top econocrat
  • Media analyst
  • Disgraced entertainer
  • First lady of racing
  • Cups King
  • Underworld figure
  • Casino mogul
  • Celebrity agent
  • Pop diva
  • Controversial contestent
  • ALP factional dalek
  • Ten news supremo
  • Sydney silk
  • Professional gambler
  • Controversial chief of staff

Peter Fray

Get your first 12 weeks of Crikey for $12.

Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.

Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.

Join today and get your first 12 weeks of Crikey for just $12.


Peter Fray
Editor-in-chief of Crikey