Big Brother helped Nine win the main channels in the metros and total people in Sydney, Melbourne and Brisbane, but not in Adelaide or Perth or in regional areas where Nine was second behind Seven — both overall and in the main channels. Nine was in fact third in Perth in the main channels as local viewers ignored Big Brother as did viewers in regional areas. The Big Brother winner (953,000), Grand Final (908,000- at least 48,000 people tuned in for the winner) and Celebration, whatever that was (859,000) couldn’t crack the million viewer mark nationally, or the top 10 most watched programs nationally.

The ABC ended the Wednesday of the last week of ratings with a rush. 7.30 was solid, Shaun Micallef’s Mad As Hell was, well, mad, and 1.010 million viewers nationally appreciated it. The Chaser’s Media Circus was a fine performance, and 956,000 viewers tuned in nationally — both more than for Big Brother which averaged 907,000 across the two hours or so it was on air. That’s sort of OK, but not huge, not Block-like, or like Big Brother was a decade or so ago on Ten. 

In terms of the dollars outlaid by the networks last night to get the ratings, Seven did pretty well — its outlay was minimal compared to the cost to Nine of the final of <embig Brother and to Ten of the ARIA music awards and red carpet nonsense. Both were expensive live broadcasts. Nine might have done the better in the main channels and the demos, especially along the East Coast, but in the regions, it bombed. So in terms of the cost of last night’s schedule, the hour-long episode of Home and Away, half hour episode of Air Rescue and fresh and repeat eps of Criminal Minds on Seven was very  effective. 

Ten ran the ARIA awards up against Big Brother — in effect they were competing with for the same group of 16 to 39 female viewers, and younger. Big Brother won (but not in Perth), but the ARIAS took a swag of viewers away which would have helped improve Big Brother’s share. The actual ARIAS themselves from 8 to 10pm with viewers, averaged 775,000 viewers, but was outrated by the red carpet  from 7.30 to 8pm which had 795,000 national viewers — confirming for us the essential vapidity of viewers in this demographic.

It was the 11th Big Brother in Australia — remember it was flicked by Ten in 2008, and brought back to life by a desperate Nine in 2012. It started back in 2001. Ten got it right in 2008. Big Brother is a program TV time has forgotten.

Network channel share:

  1. Seven (29.4%)
  2. Nine (28.6%)
  3. Ten (19.3%)
  4. ABC (18.0%)
  5. SBS (4.7%)

Network main channels:

  1. Nine (20.4%)
  2. Seven (19.1%)
  3. Ten (14.3%)
  4. ABC (12.8%)
  5. SBS ONE (3.8%)

Top digital channels: 

  1. 7TWO (6.3%)
  2. GO (5.4%)
  3. 7mate (4.0%)
  4. ABC (3.3%)
  5. Gem, Eleven (2.7%)

Top 10 national programs:

  1.  Nine News — 1.508 million
  2. Home and Away (Seven) — 1.314 million
  3. Criminal Minds (Seven) — 1.259 million
  4. Seven News  — 1.247 million
  5. ABC News — 1.123 million
  6. A Current Affair (Nine) — 1.056 million
  7. Renters (Nine) — 1.045 million
  8. Shaun Micallef’s Mad As Hell (ABC) — 1.010 million
  9. Neighbours At War (Nine) — 999,000
  10. Nine News 6.30 989,000

Top metro programs:

1. Nine News — 1.039 million

Losers: So you’re a Big Brother fan — well, it’s all gone, over for the year, so time to grow up and move onto the next best thing in 2015.  Home and Away,The Voice perhaps, The X Factor, something a little less vapid.Metro news and current affairs:

  1. Nine News — 1.039 million
  2. Nine News 6.30 — 989,000
  3. Seven News — 959,000
  4. Seven News/ Today Tonight — 899,000
  5. A Current Affair (Nine) — 884,000
  6. ABC News  – 774,000
  7. 7.30 (ABC) — 659,000
  8. Ten Eyewitness News 615,000
  9. The Project 7pm (Ten) — 548,000
  10. The Project 6.30pm (Ten) — 454,000

Morning TV:

  1. Sunrise (Seven) – 385,000
  2. Today (Nine) – 315,000
  3. The Morning Show (Seven) — 156,000
  4. News Breakfast (ABC 91,000 + 59,000 on News 24) — 150,000
  5. Mornings (Nine) — 105,000
  6. Studio 1o (Ten) — 35,000

Top five pay TV channels:

  1. Fox 8  (2.7%)
  2. LifeStyle  (2.4%)
  3. TVHITS (1.9%)
  4. Nick Jr (1.8%)
  5. Arena (1.8%)

Top five pay TV programs:

  1. Modern Family (Fox8) – 76,000
  2. Selling Houses Aust (LifeStyle) – 59,000
  3. Futurama (Fox8) – 56,000
  4. Dance Moms (LifeStyle You) – 54,000
  5. Grand Designs Aust (LifeStyle) – 50,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

Get your first 12 weeks of Crikey for $12.

Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.

Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.

Join today and get your first 12 weeks of Crikey for just $12.


Peter Fray
Editor-in-chief of Crikey