Increases in digital subscriber numbers have failed to stop the flow of red ink at Australia's printed newspapers, with this morning's Audit Bureau of Circulations figures showing no end to the dramatic year-on-year falls.
While almost all print titles audited posted circulation falls, the declines have been most dramatic at Fairfax. Melbourne's The Age newspaper has now declined 19.63% year-on-year for its Monday-to-Friday edition, meaning it was read by almost a third as many people as read News Corp tabloid the Herald Sun. The Age's weekend editions also posted significant falls. Courtesy of digital subscriptions, the paper's total circulation did increase Monday to Friday by 4.08%, but given advertising revenues for online tend to be lower and the online subscription for Fairfax's mastheads is itself significantly cheaper, it's highly unlikely this comes close to replacing the revenue lost by print circulation declines.