They rocked it out on the Washington Mall yesterday, with the Boss, Bruce Springsteen, headlining and a host of no-lesser lights: Foo Fighters, Rihanna and more. People streamed in to DC for it because it was all free, a gig -- the Concert for Valor -- put on for Veterans Day, the equivalent of Remembrance Day, and all organised by ... Starbucks. Yes, Starbucks. Your least favourite coffee chain has got its patriotism on, with megalomaniac CEO Howard Schultz identifying mochafrappacinos with military courage. Mind you, they're not alone. Hudson News, the last major newsagent chain in the country, now has an "option" to make a donation to veterans' welfare with every purchase. And there's a dozen other places like that.
Rundle: stars ‘n’ stripes ‘n’ Frappuccinos forever
As Veterans Day goes by, Crikey's writer-at-large witnesses first-hand the cost of glorifying military service.