Imagine this: you’re standing in line to buy a ticket at your local multiplex and you’re tossing up between two options. On one hand you’ve got the latest superhero blockbuster -- the third reboot of the Spider-Man franchise, sequel number 27 starring Hollywood hunk X and screen starlet Y -- and on the other a new Australian film that you haven’t heard much about. The superhero movie is going to have dazzling action scenes and state-of-the-art special effects -- you’d bet your house on it. But the Australian film, well, you’re not sure you’re in the mood, or even what sort of mood you should be in.
Discount tickets won’t save Aussie cinema — try innovation
Cutting the price of Australian film tickets won't make them more competitive, it'll cheapen the whole industry.