Seven won Total People in the metros and regional markets where Seven’s margin was more clear cut over Nine. Nine won the demos, even though Big Brother’s metro audience sank to just 591,000.

Seven’s share in the demos from 16 to 54 fell to third last night because Dancing With The Stars (which skews old) was the most watched program after 7 pm and mopped up all the older (silver) voters. The old girl was a bit of fun last night.

Seven News lost the 6 to 6.30pm battle to Nine News by 111,000 in Sydney, 120,000 in Melbourne and 62,000 in Brisbane. A big double ouch. Dancing With The Stars managed 1.350 million national/ 902,000 metro/ 487,000 regional viewers for two hours from 7.30pm. It was the third most watched program nationally, the second most watched in regional markets and the second most watched in the metros. Home and Away again was the most dependable program in anyone’s line up — its 1.433 million national viewers was second to Nine News’ 1.479 million. It was the third most watched metro program and the most watched in regional markets. Big Brother could only manage 801,000 national viewers. Ten’s NCIS was a top ten finisher with 1.014 million viewers.

Network channel share:

  1. Seven (29.1%)
  2. Nine (27.9%)
  3. Ten (21.5%)
  4. ABC (16.4%)
  5. SBS (5.1%)

Network main channels:

  1. Seven (20.1%)
  2. Nine (17.0%)
  3. Ten (15.7%)
  4. ABC  (11.7%)
  5. SBS ONE (?%)

Top 5 digital channels: 

  1. GO (5.6%)
  2. Gem (5.3%)
  3. 7TWO (5.1%)
  4. 7mate (3.9%)
  5. Eleven (3.5%)

Top 10 national programs:

  1. Nine News –1.479 million
  2. Home and Away (Seven) — 1.433 million
  3. Dancing With The Stars (Seven) — 1.350 million
  4. Seven News — 1.215 million
  5. ABC News — 1.118 million
  6. 7.30 (ABC) — 1.056 million
  7. NCIS (Ten) — 1.014 million
  8. Nine News 6.30 988,000
  9. A Current Affair (Nine) — 935,000
  10. Seven News/ Today Tonight — 911,000

Losers: Just one metro program with a million or more viewers tells us that viewers had last night worked out early on. Seven News in Sydney, Melbourne and Brisbane. Anyone who watched Big Brother, even though it helped Nine to claim the key demos.The cost means it’s a very pyrrhic victory.Metro news and current affairs:

  1. Nine News — 1.047 million
  2. Nine News 6.30 — 988,000
  3. Seven News/ Today Tonight  – 911,000
  4. Seven News – 893,000
  5. A Current Affair (Nine) — 788,000
  6. ABC News – 747,000
  7. 7.30 (ABC) — 685,000
  8. The Project 7pm (Ten) — 600,000
  9. Ten Eyewitness News — 576,000
  10. The Project 6.30pm  (Ten) — 428,000

Morning TV:

  1. Sunrise (Seven) – 356,000
  2. Today (Nine) – 303,000
  3. The Morning Show (Seven) — 146,000
  4. News Breakfast (ABC 1,  86,000 + 42,000 on News 24) — 128,000
  5. Mornings (Nine) — 106,000
  6. Studio 1o (Ten) — 47,000

Top pay TV channels:

  1. Fox 8  (3.9%)
  2. LifeStyle  (2.9%)
  3. TVHITS!  (1.9%)
  4. UKTV (1.8%)
  5. Foxtel Movies Action, Arena (1.5%)

Top five pay TV programs:

  1. The Simpsons (Fox) – 85,000
  2. Location Location Location (LifeStyle) — 71,000
  3. Reign (Fox8) — 67,000
  4. Futurama (Fox8) – 65,000
  5. Modern Family, Family Guy (Fox8) – 65,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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