A solid win for Seven in the metros and the regions, and for once, in the demographics — Beauty and The Geek did as expected for Seven — slid, Big Brother slid — and the ABC returned  Upper Middle Bogan and It’s a Date to reasonable numbers — and it was great to have classy, interesting programs back in the schedule. Established performers Home and Away and Catalyst dominated, being the two most watched non-news programs on the night in metro markets

Catalyst> had 1.107 million national viewers/ 731,000 metro/ 376,000 regional viewers. Home and Away had 1.318 million national viewers and easily won the regionals with 493,000 viewers. The surprise show was Nine’s buy-in, King Cross ER (about the emergency room at St Vincent’s Hospital in Sydney’s inner east). It originally aired on Foxtel and last night averaged 1.129 million national/ 713,000 metro/ 417,000 regional viewers (which made it number three on the night in the regions). 

It’s a Date and Upper Middle Bogan did the right thing — beating the dross on Seven and Nine. In fact the two ABC programs won the 8.30 to 9.30 timeslots. Include Catalyst at 8pm and it was a three slot win (at least in metro markets). Upper Middle Bogan was seventh nationally with 1.032 million national/ 719,000 metro/ 314,000 regional viewers, while It’s a Date had 847,000 national/ 621,000 metro/ 226.000 regional viewers. The first episode of Beauty And The Geek on Seven had 950,000 national/ 623,000 metro/ 327,000 regional viewers and the second episode had 875,000 national/ 612,000 metro/ 263,000 regional viewers. Big Brother on Nine had 721,000 national/ 512,000 metro/ 209,000 regional viewers. Ten’s Madame Secretary had 797,000 national viewers from 8.30pm and also accounted for Big Brother. (Any program which does that is commended and does a noble public service). But the repeat of Tuesday Night’s Party Tricks at 9.30pm could only manage 275,000 national viewers. It’s a shot duck —Offspring, anyone?

For the third night in a row not one program could manage a million or more metro viewers.

In the morning, Nine’s Today couldn’t sustain a good 300,000 plus audience on Monday, Tuesday and Wednesday mornings and yesterday’s metro audience slid to 260,000. Sunrise’s audience eased back to 341,000 and an easy win.

Network channel share:

  1. Seven (30.1%)
  2. Nine (26.8%)
  3. ABC (19.1%)
  4. Ten (18.3%)
  5. SBS (5.7%)

Network main channels:

  1. Seven (18.3%)
  2. Nine (16.5%)
  3. ABC (14.0%)
  4. Ten(12.6%)
  5. SBS ONE (4.3%)

Top digital channels: 

  1. 7TWO (6.5%)
  2. GO, 7mate (5.3%)
  3. Gem (4.9%)
  4. ABC2 (3.1%)

Top 10 national programs:

  1. Nine News — 1.374 million
  2. Home and Away (Seven) — 1.318 million
  3. Seven News — 1.191 million
  4. Kings Cross ER (Nine) – 1.129 million
  5. Catalyst (ABC) — 1.107 million
  6. ABC News — 1.075 million
  7. Upper Middle Bogan (ABC) — 1.032 million
  8. 7.30 (ABC) — 981,000
  9. A Current Affair (Nine) — 963,000
  10. Beauty and The Geek episode 1 (Seven) — 950,000

Top metro programs: No programs had a million or more metro viewers 

Losers: Anyone who watched Big Brother or Beauty and The Geek and missed Upper Middle Bogan, It’s A Date or Catalyst. But generally, viewers had good choice last night for those interested in watching.Metro news and current affairs:

  1. Nine News 6.30 – 927,000
  2. Nine News — 918,000
  3. Seven News — 903,000
  4. Seven News/ Today Tonight — 873,000
  5. A Current Affair (Nine) – 797,000
  6. ABC News 704,000
  7. 7.30 (ABC) — 649,000
  8. The Project 7pm (ABC) — 541,000
  9. Ten Eyewitness News — 516,000
  10. The Project 6.30pm (Ten) — 402,000

Morning TV:

  1. Sunrise (Seven) – 341,000
  2. Today (Nine) – 260,000
  3. The Morning Show (Seven) — 150,000
  4. News Breakfast (ABC  82,000 + 40,000 on News 24) — 122,000
  5. Mornings (Nine) — 91,000
  6. Studio 1o (Ten) — 46,000

Top five pay TV channels:

  1. Fox 8  (3.1%)
  2. LifeStyle  (3.0%)
  3. TVHits!  (2.1%)
  4. UKTV (1.9%)
  5. Fox Classics (1.7%)

Top five pay TV programs:

  1. Grand Designs Australia (LifeStyle) – 127,000
  2. Selling Houses Australia (LifeStyle) – 64,000
  3. Modern Family (Fox8) – 62,000
  4. Family Guy (Fox8) – 58,000
  5. George Clarke’s Amazing Spaces (Fox) – 52,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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