The Australian’s business section relaunch has revived the Murdoch flagship’s war to the death with Fairfax's Australian Financial Review, and in-house circulation figures show why News Corp keeps taking the battle to Fairfax. As Crikey reported yesterday, the most recent Audit Bureau of Circulation data shows both national dailies suffering heavy falls over 2013-14, with weekday sales of the Oz down 6% to 110,000 copies and the AFR falling 8% to 61,000 copies. They are taking a longer view of the world at Holt Street, hence why they think the AFR is beatable.

Over the decade to the end of 2013, according to figures compiled by News, the Oz has held onto more print circulation than any other quality masthead in the country, as the table shows: