Just as the AFL starts talks with broadcasters to try and get a new rights contract in place, American TV sports rights have undergone a significant escalation in value in less than a week -- so much so that some say the value of these already expensive rights have jumped by up to 300%. Yes, 300%. That’s the value of the new broadcast deal for US basketball -- the contract rises from just over US$900 million a year to around US$2.66 billion from 2017. Seeing it’s a nine-year broadcast deal, the value will be an astronomical US$24 billion.
New TV deals create cash bonanza for US sports industry
The value of new broadcast deals will top sales of sponsorships and merchandise this year, and contribute most to revenue growth in the North American sports industry.