Just as the AFL starts talks with broadcasters to try and get a new rights contract in place, American TV sports rights have undergone a significant escalation in value in less than a week -- so much so that some say the value of these already expensive rights have jumped by up to 300%. Yes, 300%. That’s the value of the new broadcast deal for US basketball -- the contract rises from just over US$900 million a year to around US$2.66 billion from 2017. Seeing it’s a nine-year broadcast deal, the value will be an astronomical US$24 billion.