Ten’s The Bachelor slithered to top spot on the most watched lists nationally and in metro last night, but not regional markets. It was a rare victory for the embattled network, and yet Ten was strangely quiet this morning about trumpeting that success and the glamour couple’s obvious attractions for each other. Wouldn’t be surprised if they are recommissioning that old stalwart of trainwreck TV, Divorce Court, starring Judge Judy to handle fallout.

The Bachelor’s winner announcement had 1.863 million national/ 1.374million metro/ 461,000 regional viewers. The lead up to the announcement of the sacrificial victim (all a bit Inca to me) averaged 1.381 million national/ 1.026 million metro/ 335,000 regional viewers. It was beaten in regional markets by Home and Away and by The Block Glasshouse, which was the second most watched program nationally with 1.551 million viewers.

The Bachelor’s success helped the first episode of the new US program, Madame Secretary (which is another American fairy floss view of US politics. It’s just confected nonsense. Not a Tea Party nutjob in sight, so far). It was tenth most watched last night nationally with 986,000 national/ 740,000 metro/ 246,000 regional viewers. Seeing it’s the first show I won’t make a big point about how nearly 900,000 viewers for The Bachelor failed to stick around, but they did. The big question for Ten is how many of the smaller audience will return next week?

Network channel share:

  1. Nine (30.7%)
  2. Seven (24.6%)
  3. Ten (23.9%)
  4. ABC (15.8%)
  5. SBS (4.9%)

Network main channels:

  1. Nine (22.8%)
  2. Ten (19.0%)
  3. Seven (16.6%)
  4. ABC (11.0%)
  5. SBS ONE (3.7%)

Top 5 digital channels: 

  1. GO  (4.4%)
  2. 7TWO (4.1%)
  3. 7mate (4.0%)
  4. Gem (3.5%)
  5. ABC2 (3.1%)

Top 10 national programs:

  1. The Bachelor Winner (Ten) — 1.836 million
  2. The Block Glasshouse (Nine) — 1.551 million
  3. Nine News 1.409 million
  4. Home and Away (Seven) – 1.371 million
  5. The Bachelor Finale (Ten) — 1.361 million
  6. Seven News — 1.340 million
  7. ABC News — 1.087 million
  8. A Current Affair (Nine) — 1.087 million
  9. Catalyst (ABC) — 1.036 million
  10. Madame Secretary (Ten) — 986,000

Top metro programs:

  1. The Bachelor Winner (Ten) — 1.374 million
  2. The Block Glasshouse (Nine) — 1.065 million
  3. The Bachelor Finale (Ten) — 1.026 million
  4. Seven News — 1.017 million

Losers: Viewers of The Bachelor, especially those who believed last night’s result. Why don’t we have an ACCC for TV veracity when you need some clarification?Metro news and current affairs:

  1. Seven News — 1.017 million
  2. Nine News 6.30 — 977,000
  3. Nine News — 953,00
  4. Seven News/ Today Tonight — 949,000
  5. A Current Affair (Nine) – 899,00
  6. ABC News  – 669,000
  7. 7.30 (ABC) — 603,000
  8. The Project 7pm (Ten) — 567,000
  9. Ten Eyewitness News — 566,000
  10. The Project 6.30pm (Ten) — 391,000

Morning TV:

  1. Sunrise (Seven) – 353,000
  2. Today (Nine) – 264000
  3. The Morning Show (Seven) — 134,000
  4. News Breakfast (ABC 88,000 + 42,000 on News 24) — 130,000
  5. Mornings (Nine) — 110,000
  6. Studio 1o (Ten) — 52,000

Top five pay TV channels:

  1. LifeStyle  (2.6%)
  2. Fox 8  (2.5%)
  3. TVHITS! (2.0%)
  4. Cartoon (1.8%)
  5. Disney (1.8%)

Top five pay TV programs:

  1. Inside Selling Houses Australia (LifeStyle) – 75,000
  2. George Clarke’s Amazing Spaces (LifeStyle) – 61,000
  3. Outlander (SoHo) – 60,000
  4. Selling Houses Australia (LifeStyle) – 59,000
  5. Sterlo (Fox Sports 1) – 53,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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