We forget, or choose to ignore, that for all the hashtag games and selfies and humorous parody accounts, Twitter has a dark hunger for grief that must be regularly satisfied. And so we gather together and ritualistically celebrate the death of a beloved media or entertainment identity.

Because Twitter feeds on grief, and not blood, The Chosen One doesn’t necessarily have to be deceased, or even aware of what’s going on. It’s enough that “we” believe they have expired to the afterlife.

Yesterday’s chosen was celebrated journalist and commentator Mungo MacCallum. Anne Summers, wielding the Twitter Dagger, slit his digital identity from taint to crown, and as DigiMungo bled out into the Twitterverse, she chanted:

Twitter’s assembled journalists studiously fact-checked Summers’ report by looking at the Twitter Verified badge next to her name. Seeing that it was indeed blue, they looked to the heavens and joined the chorus.

Somewhat off-key, but on topic, colleagues contributed:

The politicians added their voices:

Dark Twitter’s hunger was sated, and Mungo ate his breakfast as if nothing had happened.

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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