Sep 4, 2014

Media briefs: ads on the ABC … Butler to Oz … Clooney on Rupert …

Woolworths has found a clever way to get its ads on the ABC. And other media tidbits of the day.

How to get your advertising on the ABC. Woolworths in South Australia thought it was a great idea to project an ad for $1 Doritos onto the wall of the ABC’s Adelaide headquarters, prompting the ABC to send in the lawyers. Speaking to the Adelaide Advertiser, Woolworths said the guerrilla marketing campaign was intended to highlight its “show-stopper” specials, and that the owners and tenants of the buildings on which the specials were projected would not have been aware of the campaign.

An ABC spokesman told Crikey no legal action has been threatened. But he confirmed the ABC had sent a legal letter to Woolworths asking it not to use its buildings for advertising, “noting the ABC’s statutory requirements of independence and integrity”. — Myriam Robin

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Leave a comment

3 thoughts on “Media briefs: ads on the ABC … Butler to Oz … Clooney on Rupert …

  1. klewso

    There’s an idea? Coles could project ads for their products on the walls of various Woolworths – that would be all right?

  2. klewso

    Where can I buy Davies’ book – to help get it on the Best Seller list – in Limited News papers?

  3. tinman_au

    “We note reports that in the UK, where site blocking has been implemented, the use of Pirate Bay declined by 60 percent after it was blocked.”

    Shame the decline lasted “only minutes”.


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